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Finding Fido 🐶🐱

Finding Fido 🐶🐱
June 16, 2022

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Today, I'm thinking about the apps and technology we use to find our pets when they stray. Yes, that's right. My beloved cat Hammy is missing. 

Fortunately, much as there has been progress in autonomous vehicles and biological carbon capture, there has also been progress in the way we find our furry best friends. Over 90.5MM people own pets in the U.S., a number that has increased significantly during the pandemic, leading to consistent spending while other pandemic darlings like Peloton are down.

What to do when you lose your fur baby
First, take a good hard look at your immediate surroundings. Under decks, in cabinets, and within nearby bushes. The animal won't always respond to calls or make any noises as it is scared and using its survival skills. You can help the animal find its way back by putting out food and water, leaving behind items that smell like you, and opening a door or window, even overnight. If the animal is micro-chipped, alert the company (I use HomeAgain).

Second, spread the word. In addition to bright, eye-catching signs around the neighborhood and knocking on your neighbors' doors, take advantage of local messaging boards like NextDoor. NextDoor is a public company that rose to popularity as a way to reach neighbors, share helpful information (sometimes rants), and post missing or found animals. Facebook has Lost and Found groups for many neighborhoods and sites like Pawboost will help you reach thousands of eyes with paid posts.

Now if only I had attached an Airtag to Hammy's collar, something the company adamantly doesn't want you to do. I might not be considering the $1,200 fee for a real-life pet detective to search the area with highly trained Bloodhounds.

As for when Hammy does return home (🤞), you better believe I'll be spoiling him like the millions of other millennials, contributing to the $123.6BN in annual pet spending.

For more pet-related companies, search the keyword: pet.

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Since last week, PrivCo has added:
2,104 Companies | 266 Funding Activities | 173 M&A Deals

Funding & Deal Highlights:

ScienceMagic.Studios raises $10.3MM from Liberty

Blockchain • Seed • New York, NY

Dren Bio raises $65MM from Aisling

Drug Research • Round B • Foster City, CA

Proximie raises $80MM from Advent Life

Telehealth • Round C • London, United Kingdom

EcoVadis raises $500MM from Astorg

Sustainability • Equity • Paris, France

Flip raises $55MM from Tencent

Payments • Round B • West Java, Indonesia

CoachHub raises $200MM from Softbank

EdTech • Round C • Berlin, Germany

Overair raises $145MM from Hanwha

Aircraft • Equity • Santa Ana, CA

Invoca raises $83MM from Silver Lake

Sales • Round F • Santa Barbara, CA

Wonder raises $350MM from Bain

Delivery • Round B • New York, NY

TestGorilla raises $70MM from Atomico 

Staffing • Round A • Amsterdam, Noord-Holland

Car Trackers acquires Below Invoice

Rental • Acquisition • Lake Forest, CA

V&A Consulting acquires Metzger & Willard

Engineering • Acquisition • Tampa, FL 

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