What's Next in 2022
PrivCo harnesses the power of our proprietary machine learning to deliver comprehensive private market intelligence. Search PrivCo’s platform to discover U.S. private companies with $1MM or more in revenue across 110M+ data points and 780K+ company profiles.
PrivCo’s private market intelligence includes exceptional industry and vertical tagging. To determine the predicted trends and fastest-growing industries we compared the total funding data for recent years using keywords to see which industries and verticals are receiving the most attention and venture capital funding from investors.
2021 was a banner year for funding dollars raised reaching $643BN overall. That money amounted to the modernization of every industry, from weight loss to defense technology to life insurance. With our return to office plans dashed yet again, the trend towards better tools for remote teams continued with a greater emphasis on no-code platforms for collaboration. Trading platforms benefited from a continuous increase in amateur investors and the crypto-curious. Increased costs for customer acquisition through ads on Facebook and Instagram meant more brands are flocking to content creators for their ad spending. How will these and other factors shape the next biggest companies of 2022?
Our data revealed the top six keywords for up-and-coming verticals (those that have not yet seen consistent funding interest over multiple years). These keywords are: military, influencer marketing, prototyping, graphic design, life insurance, and lifestyle.
For each sector, there was one company shaping the trends and defining the category. Here’s a look at some of the top companies in high-growth sectors:
|Shield AI||Military||$348MM||AI autonomy software for defense|
|Grin||Influencer Marketing||$132MM||Creator management platform|
|Webflow||Graphic Design||$215MM||No-code design|
|Ethos||Insurtech||$409MM||Modern life insurance|
|Calibrate||Lifestyle||$128MM||Virtual program for weight loss|
High-Growth Mature Industry Keywords
Cyber security takes off
We then looked at which industries have maintained and built upon their dominance in funding to determine the top mature verticals. Trends reveal steady progress towards a more secure digital world with fraud protection, identity management and cyber security all in the top mature keywords of 2021. Private companies in cyber security have already raised $3.2BN in February alone and the Russian invasion of Ukraine will surely contribute to further investment in the area. Meanwhile, the Great Resignation continues to put a spotlight on e-learning providers as workers upskill before returning to the job market.
The top mature industry keywords are: __fraud protection, identity management, edtech, business development, digital health, email, trading, database management, e-learning, cyber security, and billing. __
Spotlight: Top 5 Highest Growth Companies by Revenue
Of the hottest industry keywords, these are the top 5 highest growth companies by revenue:
|Company||Location||Revenue Growth Rate||Vertical|
|Fivetran||Oakland, CA||233||Database Management|
|Socure||New York, NY||214||Fraud Protection|
|Lacework||Mountain View, CA||204||Cyber Security|
|Hinge Health||San Francisco, CA||191||Digital Health|
|Snyk||Boston, MA||152||Cyber Security|