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Business of Sports

Written by Nellie Stokeld
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Looking for entertainment this holiday season? You’re in luck with football, and the other football (soccer), in full swing. The NFL dominates Thursday and Sunday nights and are past the midway mark in its 18-week season. And all eyes are on the “beautiful game” as soccer fans worldwide tune into the World Cup, bringing players from the top clubs back to their home countries to duke it out.

We’re asking, do all these trophies and yardage gains translate to bigger valuations? Why are investors trading shares of sports teams like art collectors exchanging Picassos? We’re looking into this and more in this month’s Insight!

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