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2021 Retail Trends 🛍

2021 Retail Trends 🛍
January 7, 2021

The Daily Stack is a daily market insight newsletter by PrivCo, a private market intelligence platform. Read our previous insights.

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Retail has becoming increasingly digital and internet-driven especially as the pandemic has made it extremely difficult for offline retailers to survive. Here are some trends we predict for 2021. 


Credit: Unsplash

  • Autonomous delivery and fulfillment. A number of autonomous vehicle companies are already making headway in fulfillment including Aurora Innovation, TuSimple, and more. See our list of autonomous vehicle companies that were headlining in 2020 that we can be sure to see even more progress in 2021. 
  • Shoppable TV. Shoppable live streams are already a rage in China but we are sure to see this expand in 2021. Walmart is already in talks to pilot with TikTok and NBC announced shoppable TV ads. 
  • Ethical and values-based brands will increase. B Corporation certified companies are often top-performing companies and we are sure to see more brands aiming to clear the certification. 71% of consumers already want to buy from brands that align with their values and we predict that this year, companies that align with the consumers’ social, environmental, and political ideals will be increasingly spotlighted (or thrown down if misaligned). 
  • Subscription payment options will thrive. We’ve seen companies like Affirm, Klarna, and Afterpay grow substantially in 2020 as online shopping grew. These pay-over-time models should see even more shops online, in-app, and in-store growth as shoppers embrace this new payment model. 
  • Social commerce. Just like shoppable TV, we can expect influencer marketing to grow even more as social platforms like TikTok, Facebook, and Instagram all enter their second year since launching/testing shoppable social platforms.
Poshmark sets IPO Price Range
The social platform for buying and selling used fashion items said it intends to offer 6.6 million shares priced between $35 and $39 each. 
[Crunchbase]
Double-digit growth for gaming
Gaming grew 12% to $139.9BN but is expected to slow down in 2021 according to this report. 
[Venturebeat]
Since last year, PrivCo has added:
125,742 Companies | 10,679 Funding Activities | 7,031 M&A Deals

Funding & Deal Highlights:

Hinge Health raises $310MM 
Health Care Services • Round D • San Francisco, CA

iboss raises $145MM co-led by NightDragon Security and Francisco Partners  
Cyber Security Software & Internet Services • Equity • San Diego, CA

New Wave Food raises $18MM
Food & Beverage Producers • Round A • San Francisco, CA

SalesLoft raises $100MM led by Owl Rock Capital Partners
Analytics Software & Internet Services • Round E • Atlanta, GA

Kong raises $93MM 
API Software & Internet Services • Equity • San Francisco, CA

FingerPrint Marketing raises equity from Knox Lane
Advertising & Marketing • Equity • Saratoga Springs, NY

Central Garden and Pet Company acquires Plantation Products for $532MM
Specialized Consumer Services • Acquisition • Norton, MA

JLL Partners acquires Jonathan Manufacturing
Manufacturing • Acquisition • Irvine, CA 

Niantic acquires Mayhem Interactive
Games Software & Internet Services • Acquisition • San Francisco, CA

AutoVitals acquires BayIQ
Automotive Software & Internet Services • Acquisition • Scottsdale, AZ

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