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The Secrets Behind Trader Joe's High Margin

The Secrets Behind Trader Joe's High Margin
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The Daily Stack

April 9, 2020
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Hermes and Trader Joe’s are two of the most successful brands globally- each has a strong cult following and off-the-chart profit margin in the industry.

Despite operating in completely different industries and having a seemingly disparate customer base, Trader Joe’s and Hermes share more similarities in branding and merchandising strategies than what meets the eye.

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