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Fitness Tech Winners 🥇

Fitness Tech Winners 🥇
February 14, 2022

The Daily Stack is a daily private market insights newsletter by PrivCo, a private company intelligence platform. Read our previous insights.
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Happy Valentine’s Day. Considering the holiday weekend competed with Super Bowl Sunday, I hope you were able to enjoy romance and pure competitive sports in equal measure.

After last week’s announcement that Peloton is slashing 2,800 jobs and its CEO had stepped down, you might be wondering if a similar fate awaits other pandemic darling at-home fitness companies. As mask mandates, variant spikes, and snow all melt away, people are getting back to the gym. According to recent data from class subscription app ClassPass, people are eager to get back into live instruction, in-person, with 60% of respondents saying in-person workouts are better for mental health, and 67% saying it is better for maintaining a routine.

Image: Cityrow

The CEO of Cityrow, a Peloton-esque at-home rowing machine, told Crunchbase News that we’re experiencing a recalibration–people who switched to home workouts during the pandemic will continue to work out at home but will be adding gym and class workouts to bring an in-person element the routine. 

Relative newcomers to the playing field include colorful equipment and personal training startup Tempo. Hydrow is another rowing company that features instructors in sublime locations aspiring to transport you away from your one-bedroom apartment. Tonal is endorsed by Serena Williams and boasts unicorn status for its wall-mounted tv/weights machine.

Image: Planet Fitness 

As for gyms, the L.A. Fitness franchise had the highest annual revenue among private companies. Meanwhile, Planet Fitness just acquired Sunshine Fitness, a 100 location franchisee, for $800MM. Gympass is a growing business offering employers a subscription model for a variety of gyms and classes.

For more ways to break a sweat, search our keywords ‘gym’ or ‘fitness equipment.’

Since last week, PrivCo has added:
2,094 Companies | 225 Funding Activities | 169 M&A Deals

Funding & Deal Highlights:


Titaniam raises $6MM from Refinery Ventures

Cyber Security • Seed • Los Gatos, CA

Addition Weatlh raises $4.2MM from NYCA Partners

Fintech • Seed • New York, NY

Radial Analytics raises $3MM from Initialized Capital

Analytics • Equity • Concord, MA

Branch Metrics raises $300MM from New Enterprise Associates

Analytics • Equity • Palo Alto, CA

KraftPal raises $123.9MM from Pasaca Capital

Containers • Equity • London, UK

Birdie raises $7MM from SoftBank’s Latin America Fund

Analytics • Seed • Palo Alto, CA

7shifts raises $80MM from SoftBank Vision Fund

Staffing • Round C • Saskatchewan, Canada

Micruity raises $5.1MM from SixThirty - FinTech Accelerator

Health Care Services • Seed • Toronto, Canada raises $9.4MM 

Collaboration • Round A • Frederick, MD

Northspyre raises $25MM from Charles River Ventures

Big Data • Round B • New York, NY

Mysteries raises $18.5MM from Greylock Partners

Human Resources • Equity • Seattle, WA

Bodymatter raises $3MM 

Wearables • Seed • Newport Beach, CA

Todd McCullough acquires Prime Label KC

Commercial Printing • Acquisition • Belton, MO

LifeOmic acquires Bavard AI

ChatBot • Acquisition • Park City, UT

Planet Fitness acquires Sunshine Fitness for $800MM

Acquisition • Altamonte Springs, FL

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