Alternative Social Media Platforms:
Community — a text-based service that launched last year to help corporations, stars, and high-profile individuals facilitate direct conversations with their fans via text messaging “without getting buried by social feeds and algorithms.” Community’s primary users are celebrities (among them: Kerry Washington, Amy Schumer, and Paul McCartney).
Fortnite, a multiplayer video game that has more than 200M users, boasts that up to 8M of them are online at any given time. The game has been called a de facto social network thanks to the role it occupies in the lives of its players. Indeed, half of the teens say they use it to keep up with their friends — some of whom they’ve never actually met in person — with most spending six to 10 hours each week on the platform.
Ello is an online social networking service created by Paul Budnitz and Todd Berger in March 2014 as an ad-free alternative to existing social networks. It has pivoted from its earlier Facebook-like incarnation toward a Pinterest-like website showcasing art, photography, fashion and web culture.