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Scaling E-Commerce 🚀

Scaling E-Commerce 🚀
May 18, 2021

The Daily Stack is a daily private market insights newsletter by PrivCo, a private company intelligence platform. Read our previous insights.
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With e-commerce sales seeing 129% year-over-year growth in 2020, many entrepreneurs and retailers are reconsidering how consumers will prefer to shop as the nation reopens. Businesses are hopeful they can keep online previously brick-and-mortar shoppers by offering a seamless experience, with personalized details, customized recommendations, and logistics as easy as clicking “checkout.” Here are a couple of features startups are employing to intelligently grow their D2C businesses.

AI Personalization

Using data collected from social media platforms and search engine tracking sites, e-commerce growth startups can help e-commerce sites intelligently customize their webpages based on the customer’s preferences. For instance, location tracking will tell a site whether or not to show a customer a fleece or linen jacket and will specify the site banner offer for either "free shipping" or "10% off with email sign-up" based on the customer’s previous behavior.

Logistics Tools

Of Amazon’s $108.5BN in sales in Q1, 2021, 55% came from 3rd party sellers. For many online-only retailers, like FBA (Fulfilled-by-Amazon) and drop-shipping e-commerce retailers, logistics on the manufacturing end can be difficult. Nearly 75% of these retailers are individuals or small teams whose margins can quickly get sapped by shipping delays and logistical errors. Check out any product reviews on Amazon, and you’ll notice how often slow shipping earns products a one-star rating.

Here are five e-commerce growth startups:

  • Tradeswell is an all-in-one e-commerce growth company, connecting logistics, marketing, and AI optimization with a laser focus on profit. The Baltimore-based company raised a $15.5MM Round A led by SignalFire in January.

  • Nosto focuses on bringing hyper-personalized shopping experiences to e-commerce sites. The company has raised $28.1MM in four funding rounds since its founding in 2011.

  • Thrasio acquires Amazon third-party businesses and applies its in-house methods to grow a brand further, faster. The Walpole, MA startup has already raised $1.35BN this year.

  • Bringg is a cloud platform for automating supply chain management serving both startups and big box stores like Imperfect Foods and Walmart. The company raised a Round D of $30MM in April of last year.

  • Clinch Labs is bringing AI-powered personalization to targeted ads, specializing in video and social. The NYC startup just raised a $10MM Round A from D Squared Capital.

Space gets a very expensive garbage truck.

The recent rocket-trash debacle has highlighted the need for garbage pickup in space. Swiss-startup ClearSpace will begin celestial trash pickups in 2025.


NerdWallet shyly files for IPO
The financial advice platform has had a busy year acquiring Know Your Money and Fundera.
Since last week, PrivCo has added:
497 Companies | 214 Funding Activities | 121 M&A Deals

Funding & Deal Highlights:


Caris Life Sciences raises $830MM from Sixth Street Partners

Biotechnology • Equity • Irving, TX

Vinted raises $303MM from EQT Growth

Retail Software & Internet Services • Round F • Vilnius, Lithuania

Gojek raises $300MM from Telkomsel

Logistics Software & Internet Services • Equity • Jakarta, Indonesia

BluBracket raises $12MM from Evolution Equity Partners

Software & Internet Services • Round A • Palo Alto, CA

Upsie Technology raises $18.2MM from True Ventures

Insurance Services • Round A • Saint Paul, MN

Interline Therapeutics raises $92MM from Foresite Capital Mgmt. & ARCH Venture Partners

Biotechnology • Equity • San Francisco, CA

SpecTrust raises $4.3MM from Cyber Mentor Fund

Cyber Security Software & Internet Services • Seed • San Jose, CA

DeepScribe raises $5.2MM from Bee Partners

AI Software & Internet Services • Seed • Berkeley, CA

Masterclass raises $225MM from Fidelity Investments

E-learning Software & Internet Services • Round F • San Francisco, CA

Legionfarm raises $6MM from Altair Capital

Game Software & Internet Services • Round A • Redwood City, CA

Clinch Labs raises $10MM from D Squared Capital

AI Software & Internet Services • Round A • New York, NY acquires Trader Interactive

Advertising & Marketing • Acquisition • Norfolk, VA

Cedar Cares acquires Ooda Health for $425MM

Health Care Providers • Acquisition • San Francisco, CA

Apax Partners acquires Nulo Pet Food

Consumer Products • Acquisition • Austin, TX

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