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The “Becky” Investment Strategy

The “Becky” Investment Strategy
March 10, 2022

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I just had a rather unfortunate reality check reviewing my idly-managed 401K account. Day trading and investing in target date funds and ETFs have turned iffy with recent events rocking the markets. “Think long term” is the advice we receive at such times. But there’s also the other side with respect to giving financial advice that’s less Wall St. and more suburban basement, with the wacky world of meme stocks and Reddit subthreads.


                                                                                 Image cred: Lululemon

Warren Buffett made his billions betting on the American dream with Coca-Cola, Bank of America, and Apple. The Becky ETF is built around a typical kind of consumer within that American dream. Think Lululemon, Starbucks, Etsy, and Ulta. According to TrackInsight“the strategy stems from an article called 'Female Economy' published in the Harvard Business Review that shows women make the purchasing decisions for 94% of home furnishings, 92% of vacations, 60% of automobiles, and 51% of consumer electronics.”

The unlisted ETF was tracked between 2015 and 2020 and boasted an impressive gain of 1079% compared to the S&P’s +84%. Yowza.

Here’s a few private companies that might make the Becky ETF one day. 

💪 Fabletics and Outdoor Voices for trendy leisure & fitness wear. 

💄 Supergoop and Glossier for beauty picks.

🍊 Athletic Greens and Daily Harvest for convenient health.

😅 Obé and Ergatta for at-home fitness.

Black Founders Matter
Serena Williams and Issa Rae contribute to the inaugural fund.
[Crunchbase News]
Apple Relents
The new strategy involves giving users what they want.
[The Verge]
Since last week, PrivCo has added:
828 Companies | 252 Funding Activities | 241 M&A Deals

Funding & Deal Highlights:

 

KICKS CREW raises $6MM from Gobi Partners

Apparel • Round A • Los Angeles, CA
 

Ardoq AS raises $125MM from EQT Growth

Analytics • Round D • EQT Growth
 

AI Rudder raises from Tiger Global Management

Automation • Round B • Singapore
 

Instant Teams raises $13MM from Tiger Global Management

Remote Management • Round A • Rehoboth Beach, DE
 

Jiffy.ai raises $53MM from Eight Roads Ventures

AI • Round B • Sunnyvale, CA
 

Menlo Micro raises $150MM from Vertical Venture Partners

Electrical Engineering • Round C • Irvine, CA
 

Argyle Systems raises $55MM from SignalFire

HR • Round B • New York, NY
 

Acorns raises $300MM from TPG Capital

Fintech • Round F • Irvine, CA
 

Nothing raises $70MM from EQT Ventures

Electronics • Round B • London, UK
 

Branch Messenger raises $75MM from Addition

Analytics • Round C • Minneapolis, MN
 

Gravie raises $75MM from Georgian Partners Capital

Insurtech • Round E • Minneapolis, MN
 

Society Brands raises $204MM from i80 Group

E-Commerce • Debt & Equity • Canton, OH
 

UKG acquires Ascentis Corp. 

HR • Acquisition • Bellevue, WA
 

ModOp acquires Amg Marketing Resources

Digital Marketing • Acquisition • Solon, OH
 

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