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Rising use of SaaS SEO

Rising use of SaaS SEO
June 25, 2020

Facebook ads are 90% more expensive than a year ago, which is forcing many SaaS companies to give search engine optimization (SEO) another look. In fact, a handful of SaaS companies, like CoSchedule and Mailshake, have achieved rapid growth largely due to a focus on SEO and content marketing.

SaaS companies using SEO is nothing new. For example, HubSpot famously took off like a rocket ship thanks to an SEO-focused approach they call “inbound marketing.” What’s new is the exploding interest in SEO from new and established SaaS businesses as well as the rise of “SEO best practices” that are specific to SaaS.

SaaS SEO is part of the “extreme marketing specialization” meta-trend. Another example of this meta-trend is Shopify SEO. SEO for Shopify isn’t appreciably different than SEO for any e-commerce site. But Shopify does have a few nuances that make it unique, and Shopify store owners are increasingly on the lookout for marketing products and services that specialize in that specific platform.


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High Growth SEO & Marketing Companies:

Moz is a software as a service company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008.

CoSchedule provides analytics and automation to online marketing across multiple platforms. It helps businesses to create, publish, and share content to social media. In addition, its product suites consolidate team resource planning and project management to help businesses complete every project on time, plan stages of the team’s workflows, and visualize the entire process in a Kanban board.

Boostability is a global SMB and white-label SEO provider. LaunchPad, Boostability's proprietary technology platform, powers an SMB SEO platform built for scale, affordability, and value. Tracking over 2.3M keywords per month, Boostability makes decisions based on millions of bits of data. Boostability has a wide global reach, serving customers in 15 countries and 9 languages.

Funding & Deal Highlights:

DispatchHealth, a Denver, Colo.-based provider of in-home health care, raised $135.8 million in Series C funding. Optum Ventures led the round and was joined by investors including Alta Partners, Questa Capital, Echo Health Ventures, and new investors Oak HC/FT and Humana., a Seattle-based provider of reimbursement software for remote patient care, raised $3.5M in seed funding from Bonfire Ventures.

Treehouse Games, a Los Angeles-based developer of cooperative games, raised $2.6M in seed funding. LVP led, and was joined by Transcend Fund and Kristian Segestrale.

Tatch is a New York startup that’s building a flexible, lightweight patch that can help users gather the data needed to diagnose sleep disorders, including sleep apnea. Tatch’s team tells TechCrunch that the startup just closed a $4.25M round of seed funding led by Spark Capital.

Armored Things, the crowd intelligence software company, announces it has raised $7M in additional seed funding led by Will Ventures with participation from Splunk, provider of the Data-to-Everything Platform, and existing investors Glasswing Ventures, iNovia and MassVentures.

Velox, the future of front office technology, announces that it has secured $2.5M in strategic funding from ETFS Capital.

Satelytics, a Toledo, OH-based geospatial analytics company, receives a $5M investment from bp, through its venturing business.

Gilead, in the latest cancer bet, puts $275M into immunotherapy startup Pionyr.

French drugmaker Sanofi has agreed to a potential $2B vaccines deal with Translate Bio, expanding their collaboration in the development of an inoculation against COVID-19 and sending the U.S. biotech company’s shares soaring.

LeMaitre Vascular, Inc. announces that it has acquired the business and assets of Artegraft, Inc. for $90M, including $72.5M in cash paid at closing as well as potential earnout payments of $17.5M payable based upon future sales of the acquired business.  Under the terms of the deal, LeMaitre will continue to operate Artegraft’s manufacturing facility in North Brunswick, NJ for at least three and a half years and will retain most of Artegraft’s employees, including 7 sales & marketing personnel.

RJD Partners acquires Improve International, a provider for continuing education in the veterinary sector.

Since last week, PrivCo has added:
4,632 Profiles Updates | 150 M&A Deals166 Funding Activities
    Revenues, EV, EBITDA, and Valuations
Dell Explores Spinoff of $50B Stake in VMware
A transaction involving VMware, a major player in the fast-growing market for cloud software, could also be designed to help reduce Dell’s $48B debt load.
[Read more].
Amazon is launching a $2B fund to invest in climate technologies
Amazon will launch a $2B venture capital fund to back companies developing “sustainable and decarbonizing technologies." The fund is a part of Amazon’s Climate Pledge. [Read more].
Thanks for reading. 
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