ILIA Beauty
About ILIA Beauty
Company overview
ILIA Beauty, founded in 2011, is a clean beauty brand headquartered in Laguna Beach, California. Established by Sasha Plavsic, the company focuses on creating makeup and skincare products that combine clean, sustainable ingredients with high-performance formulas. Inspired by Plavsic's realization about harmful ingredients in traditional cosmetics, ILIA pioneered the clean beauty movement, emphasizing cruelty-free, vegan, and eco-friendly products. Acquired by Famille C, the Courtin-Clarins family's investment firm, and Clarins Group through an LBO in 2022, ILIA continues to innovate under Plavsic's leadership, maintaining a brand-first approach while expanding globally. The company targets consumers seeking premium, skin-friendly cosmetics with a focus on sustainability. Business/Product Breakdown ILIA Beauty offers a range of clean makeup and skincare products designed to fuse performance with skin health. Its portfolio includes hero products like the Super Serum Skin Tint SPF 40, a lightweight tinted moisturizer with skincare benefits, and the Limitless Lash Mascara, which has won multiple industry awards for its conditioning formula. Other offerings include the True Skin Serum Foundation, Multi-Stick for cheeks and lips, Eye Stylus Shadow Sticks in 20 shades, and the Bright Start Activated Eye Cream, which uses plant-based retinol alternatives. ILIA's products are formulated with clean, non-toxic ingredients, often incorporating skincare actives like hyaluronic acid and niacinamide, and are packaged in sustainable, recyclable materials. The brand sells through its e-commerce platform, major retailers like Sephora, and international markets, leveraging a direct-to-consumer model alongside strategic partnerships. ILIA's focus on innovation is evident in its response to customer feedback, such as reformulating the Eye Stylus Shadow Stick for improved packaging and performance.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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