Alo Yoga
About Alo Yoga
Company overview
Alo LLC (d/b/a Alo Yoga), founded in 2007, is a premium activewear and wellness brand headquartered in Los Angeles, California. Established by Danny Harris and Marco DeGeorge, the company focuses on high-quality, fashion-forward athleisure apparel designed for yoga, fitness, and everyday wear. Alo Yoga, a subsidiary of Color Image Apparel, Inc., has grown into a global lifestyle brand, combining performance-driven clothing with a commitment to mindfulness and community. The company operates over 130 retail stores worldwide (as of 2024), a robust e-commerce platform, and the digital fitness platform Alo Moves, launched in 2018 following the acquisition of Cody, Inc. Alo Yoga leverages celebrity endorsements, such as Kendall Jenner, and strategic partnerships to drive its market presence. Business/Product Breakdown Alo Yoga offers a diverse portfolio of premium activewear, accessories, and digital wellness services, primarily targeting affluent, health-conscious consumers. Its apparel line includes yoga leggings, sports bras, tanks, jackets, and loungewear, crafted with performance fabrics like moisture-wicking Airlift and soft Alosoft, emphasizing both functionality and style. The brand also sells accessories such as yoga mats, bags, and caps, alongside a beauty line featuring clean skincare products like face mists. Alo Yoga generates revenue through direct-to-consumer (DTC) channels, with e-commerce accounting for ~90% of sales and over 130 U.S. and international stores (as of 2024). Wholesale partnerships with retailers like Nordstrom and Bloomingdale's complement DTC sales. The acquisition of Cody, Inc. in December 2017 enabled the launch of Alo Moves, a subscription-based platform ($20/month or $199/year) offering on-demand yoga, fitness, and meditation classes, adding recurring revenue. Alo Moves, built on Cody's digital fitness technology, enhances the brand's wellness ecosystem with live classes and retreats. Strategic initiatives like Alo Atelier (luxury retail) and global expansion into markets like the Philippines and Europe drive growth. The brand's community-focused marketing, amplified by social media and influencer collaborations, positions Alo Yoga as a leader in the athleisure market.
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Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
See All401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Series B — 2023-05-01
- Expansion financing for product launch.
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