Alo Yoga

Alo LLC (d/b/a Alo Yoga), founded in 2007, is a premium activewear and wellness brand headquartered in Los Angeles, California. Established by Danny Harris and Marco DeGeorge, the company focuses on high-quality, fashion-forward athleisure apparel designed for yoga, fitness, and everyday wear. Alo Yoga, a subsidiary of Color Image Apparel, Inc., has grown into a global lifestyle brand, combining performance-driven clothing with a commitment to mindfulness and community. The company operates over 130 retail stores worldwide (as of 2024), a robust e-commerce platform, and the digital fitness platform Alo Moves, launched in 2018 following the acquisition of Cody, Inc. Alo Yoga leverages celebrity endorsements, such as Kendall Jenner, and strategic partnerships to drive its market presence. Business/Product Breakdown Alo Yoga offers a diverse portfolio of premium activewear, accessories, and digital wellness services, primarily targeting affluent, health-conscious consumers. Its apparel line includes yoga leggings, sports bras, tanks, jackets, and loungewear, crafted with performance fabrics like moisture-wicking Airlift and soft Alosoft, emphasizing both functionality and style. The brand also sells accessories such as yoga mats, bags, and caps, alongside a beauty line featuring clean skincare products like face mists. Alo Yoga generates revenue through direct-to-consumer (DTC) channels, with e-commerce accounting for ~90% of sales and over 130 U.S. and international stores (as of 2024). Wholesale partnerships with retailers like Nordstrom and Bloomingdale's complement DTC sales. The acquisition of Cody, Inc. in December 2017 enabled the launch of Alo Moves, a subscription-based platform ($20/month or $199/year) offering on-demand yoga, fitness, and meditation classes, adding recurring revenue. Alo Moves, built on Cody's digital fitness technology, enhances the brand's wellness ecosystem with live classes and retreats. Strategic initiatives like Alo Atelier (luxury retail) and global expansion into markets like the Philippines and Europe drive growth. The brand's community-focused marketing, amplified by social media and influencer collaborations, positions Alo Yoga as a leader in the athleisure market.