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Asana
Business Summary
Asana is a private software development and web applications company seeking to improve corporate workflow. Asana is in the process of developing an in-house programming language called Lunascript for their software to write web applications more efficiently. Asana was founded by Dustin Moskovitz, a co-founder of Facebook, and Justin Rosenstein, alum of both Facebook and Google and is based in Silicon Valley.
Overview & Corporate Organization
Basic Information
| Company Tags: | VC Backed |
| Year Founded: | 2008 |
| Fiscal Year End: | 12/31 |
| City: | Menlo Park |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.asana.com |
Corporate Organization
| Founders: | Justin Rosenstein Dustin Moskovitz |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Internet > Internet Services > Social Media |
| Internet > Internet Services > Web Applications |
| Technology > Software > Application Software |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Competitors & Comparables
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Financial Notes: | |
| * | Asana fiscal year end: 12/31 |
VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Apr. 2009 | View | Angel | Angel / Individual | |
| Details | Total Round Angel View | |||
| Nov. 2009 | View | A | Venture Capital | |
| Nov. 2009 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Jul. 2012 | View | B | Angel / Individual | |
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| Total of Funding Shown Above View | ||||
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Detailed Business Description: Asana
Asana Business Model: Streamlining Workflow
Dustin Moskovitz, a Facebook Co-Founder, created Asana as a tool to streamline workflow. (The name Asana is a Sanskrit word meaning “easeful posture,” often used in Yoga.)
Moskovitz helped found Facebook along with Mark Zuckerberg, Eduardo Saverin and Chris Hughes while at Harvard in 2004. As the other programmer in addition to Zuckberg, his job was to oversee Facebook's rapidly growing network of computer servers hosting the Facebook site.
After leaving Facebook in 2008, Moskovitz teamed up with Google alumnus Justin Rosenstein to create a version of company management software for networked companies called Asana.
Asana is task-based enterprise software, effectively a shared task to-do list for a company or a particular corporate department. Work via Asana is assigned using the Asana application and completed by different team members at different times and locations.
Asana tasks can be created, named, and assigned… Continue Reading →
Exhibits
Supplemental Resources
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