HG Insights, Inc.
About HG Insights, Inc.
Company overview
HG Insights, Inc. is a technology company founded in 2010 by Craig Harris, with its headquarters located in Santa Barbara, California. The company specializes in providing data-driven technology intelligence and go-to-market (GTM) insights, primarily for B2B technology companies. Initially operating as HG Data, the company rebranded to HG Insights to reflect its focus on delivering advanced, AI-powered revenue growth intelligence. HG Insights serves a significant portion of Fortune 100 B2B tech companies, offering solutions to analyze markets, target prospects, and optimize sales and marketing strategies. Business/Product Breakdown HG Insights provides a suite of technology intelligence solutions designed to enhance B2B go-to-market strategies through precise, data-driven insights. Its core offering, the HG Platform, delivers granular data on IT installations, technology spending, cloud product usage, intent signals, and contract details, enabling businesses to identify high-potential markets and accounts. Key products include Market Intelligence for market sizing and competitive analysis, Contextual Intent for targeting accounts with purchase intent, Functional Area Intelligence for aligning solutions with specific business functions, and Cloud Dynamics for tracking cloud adoption and usage. Additional offerings, such as the HG Salesforce Connector, HG for Capital Markets, HG for LinkedIn, and the recently launched GenAI Navigator, support sales, marketing, and operations teams by integrating with platforms like Salesforce and HubSpot to streamline workflows and improve campaign outcomes. These solutions leverage advanced data science and AI, indexing billions of unstructured documents daily to create detailed profiles of enterprise technology landscapes, helping clients achieve results like up to 68% higher win rates and a 50% reduction in cost per lead. The company's focus on actionable insights supports industries such as technology, financial services, and marketing, positioning it as a leader in competitive intelligence and sales enablement.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
See All401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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