HG Insights, Inc.

HG Insights, Inc. is a technology company founded in 2010 by Craig Harris, with its headquarters located in Santa Barbara, California. The company specializes in providing data-driven technology intelligence and go-to-market (GTM) insights, primarily for B2B technology companies. Initially operating as HG Data, the company rebranded to HG Insights to reflect its focus on delivering advanced, AI-powered revenue growth intelligence. HG Insights serves a significant portion of Fortune 100 B2B tech companies, offering solutions to analyze markets, target prospects, and optimize sales and marketing strategies.

Business/Product Breakdown

HG Insights provides a suite of technology intelligence solutions designed to enhance B2B go-to-market strategies through precise, data-driven insights. Its core offering, the HG Platform, delivers granular data on IT installations, technology spending, cloud product usage, intent signals, and contract details, enabling businesses to identify high-potential markets and accounts. Key products include Market Intelligence for market sizing and competitive analysis, Contextual Intent for targeting accounts with purchase intent, Functional Area Intelligence for aligning solutions with specific business functions, and Cloud Dynamics for tracking cloud adoption and usage. Additional offerings, such as the HG Salesforce Connector, HG for Capital Markets, HG for LinkedIn, and the recently launched GenAI Navigator, support sales, marketing, and operations teams by integrating with platforms like Salesforce and HubSpot to streamline workflows and improve campaign outcomes. These solutions leverage advanced data science and AI, indexing billions of unstructured documents daily to create detailed profiles of enterprise technology landscapes, helping clients achieve results like up to 68% higher win rates and a 50% reduction in cost per lead. The company's focus on actionable insights supports industries such as technology, financial services, and marketing, positioning it as a leader in competitive intelligence and sales enablement.