Strava, Inc.
About Strava, Inc.
Company overview
Strava, Inc. is a privately-held company that develops social fitness platform designed for athletes to track, share, and analyze their physical activities, primarily running, cycling, and swimming. Founded in 2009 by Mark Gainey and Michael Horvath, the company is headquartered in San Francisco, California. Strava's core offering is a mobile app and website that allow users to record workouts using GPS data, connect with a community of athletes, and compete on virtual segments. The platform has evolved into a subscription-based service with premium features, such as advanced performance analytics and safety tools, while maintaining a freemium model to attract a broad user base. Strava also generates revenue through Strava Metro, a data service providing anonymized movement patterns to urban planners and transportation agencies. Business/Product Breakdown Strava's primary product is its mobile and web-based fitness tracking platform, which integrates GPS technology to map and analyze activities like running, cycling, and swimming. Users can log workouts manually or sync data from devices such as Garmin, Fitbit, or Apple Watch. The app's free tier offers basic tracking and social features, including activity sharing, leaderboards, and virtual challenges, fostering a strong community engagement model. Strava's premium subscription, priced at approximately $11.99/month or $79.99/year, unlocks advanced features like personalized training plans, detailed performance metrics (e.g., power analysis for cyclists), and safety tools such as Beacon, which shares real-time location with designated contacts. Strava Metro, a secondary product, aggregates anonymized user data to provide insights for urban planning, sold to municipalities and organizations to improve infrastructure for cyclists and pedestrians. The company also monetizes through sponsored challenges, where brands pay to engage users with fitness goals. Strava's focus on community-driven motivation and data-driven insights distinguishes it from competitors like Fitbit or Nike Run Club.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
© 2026 PrivCo Holding Inc. All rights reserved.
No AI Training or Automated Data Extraction.
Use of this page or any content or data made available by PrivCo for scraping, crawling, indexing, caching, extracting, copying, reproducing, storing, or for training or developing any artificial intelligence or machine learning system is strictly prohibited without prior written consent. All access to and use of this page and PrivCo's services are subject to the PrivCo Terms of Use: https://www.privco.com/terms-of-use. No license or right is granted by implication or otherwise.