Sportsman Tracker, Inc.

Grand Rapids, MI

About Sportsman Tracker, Inc.

Company overview

Sportsman Tracker, also known as Huntwise, is a technology-driven company specializing in outdoor and hunting-related solutions. With a focus on enhancing the outdoor experience for sportsmen and hunters, Sportsman Tracker provides innovative tools and technologies to optimize hunting activities and increase overall success. Product/Service Line Breakdown Huntwise App: The Huntwise app serves as a comprehensive platform, offering features such as real-time mapping, weather forecasts, and hunting-specific analytics to aid hunters in planning and executing successful outings. Species Tracking: Sportsman Tracker provides tools for tracking specific species, offering insights into their behavior, movement patterns, and habitat preferences, empowering hunters with targeted information. Shot Simulator: The company's shot simulator feature allows users to practice and improve their shooting skills in a virtual environment, enhancing accuracy and proficiency. Outdoor Community: Sportsman Tracker fosters a community of outdoor enthusiasts through its platform, enabling users to connect, share experiences, and access a wealth of hunting-related knowledge. Weather Integration: The integration of real-time weather data into the app assists hunters in making informed decisions based on current conditions, increasing the likelihood of a successful hunt.

Keywords

Revenue

Revenue

EBITDA

EBITDA

Valuation

Valuation
Income Statement
Line Item20242023202220212020
Revenues$380 MM$250 MM$90 MM$120 MM$65 MM
Gross Profit$190 MM$125 MM$45 MM$60 MM$32.50 MM
Net Income (Loss)$43 MM$25 MM$9 MM$12 MM$6.50 MM
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Balance Sheet
Line Item20242023202220212020
Total Assets$850 MM$720 MM$680 MM$650 MM$600 MM
Total Liabilities$450 MM$400 MM$380 MM$350 MM$320 MM
Total Equity$400 MM$320 MM$300 MM$300 MM$280 MM
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Ratios

Revenue / EBITDA
123 MM
Valuation / Revenue
123 MM
Valuation / Employees
$123 MM
EBITDA / Revenue
$123 MM
1-Year CAGR (Revenue)
03
3-Year CAGR (Revenue)
11
1-Year CAGR (Employees)
19
3-Year CAGR (Employees)
96

Employee Figures

Employees

Key Executives

NameTitleSocialsEmailPhone

401K

Total Active Participants
1234
No. Participants with Account Balances
56789
Total Liabilities Start of Year
1234
Total Assets Start of Year
56789

M&A2024-03-15Completed

Seller

Founders Group

Investor Sponsors

NorthBridge PE

Deal Amount

$120M

Target Company Valuation

$1.20 MM

Techniques

Acquisition of Assets, Taken Private

Stake Tags

100%

Is PE deal

Yes

Is deal PE backed

Yes

Total Acquired

100%

Secondary Transaction2023-09-01Canceled

Target

BrightHealth Technologies

Seller

Early Investors Consortium

Investor Sponsors

--

Deal Amount

Undisclosed

Target Company Valuation

NaN

Techniques

Secondary Sale, Management Buy-out (MBO)

Stake Tags

Majority

Is PE deal

No

Is deal PE backed

Yes

Total Acquired

65%

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