Raw Sugar LLC
About Raw Sugar LLC
Company overview
Raw Sugar LLC is a personal care company founded in 2014 by Donda Mullis, with its headquarters located in Los Angeles, California. The company focuses on producing clean, sustainable personal care products, emphasizing natural ingredients, eco-friendly packaging, and a commitment to social responsibility through its Raw Sugar Initiative. Raw Sugar Living aims to provide accessible, high-quality products that promote wellness and self-care while prioritizing environmental sustainability and charitable contributions, such as donating a bar of soap for every product sold through its Soap2Hope program. Business/Product Breakdown Raw Sugar LLC offers a range of personal care products designed to promote clean beauty and wellness, focusing on haircare, skincare, and body care. The product lineup includes shampoos, conditioners, dry shampoos, hair serums, body washes, lotions, deodorants, and exfoliating scrubs, all formulated with plant-based, clean ingredients free of harsh chemicals like sulfates, parabens, and silicones. Notable products include The Sensitive One Shampoo (fragrance-free, 18 fl oz, $11.99), The Deep Cleanse Shampoo (Charcoal + Matcha + Aloe, 18 fl oz, $11.99), Endless Hair Glow Dry Oil (Argan + Apricot, 4 fl oz, $9.99), and Daily Micro Scrub Salt Polish (Santal + Caffeine, 15 oz, $11.99). The company emphasizes signature scents such as Beach Rose + Aloe, Waterlily + Cactus, and Rosemary + Mint to enhance the sensory experience of its products. Raw Sugar Living uses recycled packaging and supports sustainability through its commitment to eco-friendly practices. Additionally, the company's Soap2Hope initiative donates a bar of soap to families in need for every product purchased, reinforcing its mission of "Clean For All." Products are marketed as vegan, cruelty-free, and designed to be inclusive for diverse skin and hair types, catering to consumers seeking ethical and environmentally conscious personal care solutions.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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