MyFitnessPal
About MyFitnessPal
Company overview
MyFitnessPal is a digital health and fitness platform that provides tools for tracking nutrition, exercise, and wellness goals through its mobile app and website. Founded in 2005 by Mike Lee and Albert Lee, the company is headquartered in Austin, Texas. Initially developed to simplify calorie tracking for personal weight loss, MyFitnessPal has grown into a leading nutrition tracking app. MyFitnessPal operates a freemium model, offering free basic features and a premium subscription for advanced functionality. The platform integrates with wearable devices and fitness apps, serving users in over 120 countries. Business/Product Breakdown MyFitnessPal's primary product is its mobile app and website, which enable users to log food intake, track exercise, and monitor health metrics such as weight and macronutrients. The app features a database of over 14 million foods, allowing users to manually enter meals, scan barcodes, or use Meal Scan, a computer vision technology developed by Passio Inc., to log meals via camera. The free version includes calorie tracking, exercise logging, and community forums, while the premium subscription ($19.99/month or $79.99/year) offers detailed nutrient analysis, custom meal plans, and ad-free access. MyFitnessPal syncs with fitness devices and apps like Fitbit, Garmin, Apple Health, and Strava, enhancing its utility for users with wearables. Additional features include over 500 recipes, 150 workout routines, and partnerships with brands like Sprouts Farmers Market for healthy eating content. The platform generates revenue through premium subscriptions, in-app purchases, and advertising, leveraging its large user base to attract brand partnerships.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
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Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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