Legends Global
About Legends Global
Company overview
Legends Hospitality LLC, doing business as Legends Global, is a premium experiences company founded in 2008 by the YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys, with its headquarters located in New York, New York. The company was originally established as a joint venture to manage hospitality operations at Yankee Stadium and AT&T Stadium, and has since expanded into a global provider of venue services and solutions for sports, entertainment, attractions, and conventions. In 2021, the private equity firm Sixth Street acquired a majority stake in the company. Legends acquired ASM Global, a venue management firm, in a transaction announced in 2023 and completed in 2024, broadening the company's footprint across stadiums, arenas, convention centers, and theaters worldwide. The company serves clients including professional sports franchises, collegiate athletic programs, live entertainment venues, attractions, and convention centers, and operates internationally with offices in cities across North America, Europe, and Asia. Business/Product Breakdown Legends Global operates an integrated platform of services for venue owners, sports properties, entertainment organizations, and attractions, organized into several interconnected divisions. The Global Planning division provides advisory and project management services for new and renovated venues, including market research, feasibility studies, brand strategy, and pre-opening planning, supporting clients through the design and development phases of stadiums, arenas, and mixed-use districts. The Global Sales division focuses on revenue generation through premium seating sales, founding partner programs, season ticket sales, and naming rights advisory, with dedicated teams that work on both new venue launches and existing property repositioning. The Global Partnerships division specializes in corporate sponsorship sales, partnership activation, and rights valuation for sports teams, leagues, venues, and entertainment properties. The Hospitality division manages food and beverage operations, including premium club service, general concessions, catering, and restaurant operations at stadiums, arenas, convention centers, and attractions. The Merchandise division operates retail programs across venues and online platforms, including team and venue retail stores, e-commerce, on-site merchandise stands, and licensed product programs, and includes the Legends Retail business that provides design, manufacturing, distribution, and store operations. The Attractions division operates and develops observation decks, tours, and experiential destinations, including One World Observatory in New York, SkyView Atlanta, and other branded attractions. Through its acquisition of ASM Global, Legends also provides full venue management and operations services for arenas, stadiums, theaters, and convention centers across multiple continents. The company supports these service lines with technology and analytics offerings, including customer relationship management tools, data analytics platforms, and ticketing intelligence solutions designed to support venue and team clients.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
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Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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