DiscountMugs
About DiscountMugs
Company overview
DiscountMugs, a brand under BEL USA LLC, specializes in personalized promotional products and event favors, with its origins tracing back to 1995 when BEL USA LLC was founded by Amin Rahman. Headquartered in Medley, Florida, this brand operates as part of a larger portfolio managed by BEL USA LLC, a company recognized for its manufacturing and distribution capabilities. DiscountMugs has grown into a prominent online retailer, serving businesses, event planners, and individuals with custom-branded items, leveraging nearly three decades of experience in the promotional products industry. Business/Product Breakdown DiscountMugs offers a diverse selection of customizable promotional products and event favors, including coffee mugs, shot glasses, printed pens, t-shirts, tote bags, keychains, backpacks, wine glasses, and more, all managed under the BEL USA LLC umbrella. Customers can utilize an online design lab to personalize items by uploading artwork, adding text, or selecting from a stock clip-art gallery, facilitating easy order placement. The product range extends to corporate giveaways, wedding favors, and specialized offerings like custom packaging boxes, mailers, and swag packs, with recent additions including personalized personal protective equipment (PPE) during the COVID-19 pandemic. This brand emphasizes a factory-direct, low-cost model, supported by BEL USA LLC's state-of-the-art production facilities, positioning it to meet varied marketing and event needs efficiently.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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