Priority Tire LLC

Priority Tire LLC is a tire retail company founded in 2004 by Dimitri Chernyak. The company is headquartered in Allentown, Pennsylvania, though it also maintains a significant corporate and logistical presence in Jacksonville, Florida and Coppell, Texas. Additional warehouses are located in Orlando, FL, Naperville, IL, Belmont, NC, and Rancho Cucamonga, CA. For its first 14 years, the business operated within the traditional tire industry and distribution market before officially establishing the PriorityTire.com online shop in 2018 to sell directly to consumers. This pivot transformed the brand into a major direct-to-consumer e-commerce platform.

Business/Product Breakdown

Priority Tire LLC operates an e-commerce platform that provides a comprehensive selection of tires across multiple vehicle segments and price points, ranging from top-tier brand names to budget-friendly alternatives. The company's inventory includes tires for passenger cars, SUVs, and light trucks, as well as specialized categories such as all-terrain, mud-terrain, high-performance, and racing tires. Beyond standard consumer vehicles, the retailer supplies products for electric vehicles (EVs), classic cars, and specialty equipment, including motorcycles, ATVs, golf carts, trailers, and agricultural or industrial machinery. While primarily focused on new tires, the company also offers retreaded and take-off options, which are labeled for consumer transparency.

The platform is designed to facilitate informed purchasing decisions through a selection methodology that allows users to shop by vehicle year, make, model, and trim, or by specific attributes such as tire size, season, performance application, and brand. Priority Tire manages the registration of tires with the Department of Transportation (DOT) for its customers to ensure they are notified in the event of a recall. Although the company does not operate physical installation centers, it maintains partnerships with national automotive service providers to offer customers localized installation options. The company operates multiple warehouse locations to support its distribution network, including facilities in Pennsylvania, Texas, Florida, Illinois, North Carolina, and California. Standard services include free shipping within the contiguous United States and a 90-day return policy for unused and unmounted products.