Erewhon

Erewhon is a luxury health-food supermarket chain founded in 1966 by Michio and Aveline Kushi, with its headquarters located in Los Angeles, California. Originally established in Boston as a small macrobiotic and natural foods producer, the brand was a pioneer in the organic food movement in the United States. The company's name is an anagram of "nowhere," derived from Samuel Butler's 1872 satirical novel Erewhon, which depicts a utopia where individuals are responsible for their own health. In 2011, Tony and Josephine Antoci acquired the business and transformed it from a singular health food store into an upscale, celebrity-favored grocery brand. The company has since expanded significantly, particularly following a 2019 investment from the private equity firm Stripes Group. In June 2021, Erewhon became a certified B Corporation, reflecting its commitment to social and environmental standards.

Business/Product Breakdown
Erewhon operates as an high-end grocery retailer specializing in organic, ethically sourced, and nutrient-rich products. The company maintains multiple physical locations across Los Angeles County and offers nationwide shipping for its curated collections. Its product offerings include a wide array of organic produce, specialty health foods, dietary supplements, and a robust selection of prepared items such as gourmet sandwiches and sushi. A signature component of the brand's retail experience is its tonic bar, which features viral celebrity-collaboration smoothies made with premium ingredients. Beyond food and beverages, the company sells private-label "Erewhon Essentials," including branded apparel, bags, and household items. The company emphasizes a community-centric model, utilizing store design and high-value product curation to position grocery shopping as a lifestyle and wellness experience.