Corebridge Direct Insurance Services, Inc.

San Diego, California

About Corebridge Direct Insurance Services, Inc.

Company overview

Corebridge Direct Insurance Services, Inc., originally founded in 1995 as Matrix Direct, is a direct-to-consumer life insurance business based in San Diego, California. The company operates as a subsidiary of Corebridge Financial, Inc., and was rebranded from AIG Direct to Corebridge Direct in July 2024 to align with its parent company following the 2022 spin-off of American International Group, Inc. (AIG)'s retirement, life insurance, and wealth management segments. Business/Product Breakdown Corebridge Direct specializes in providing affordable life insurance products through direct-to-consumer channels, primarily via phone and online platforms. The company offers a range of life insurance products, including term life insurance, permanent life insurance (such as universal life and whole life policies), and accidental death insurance. Policies are issued by American General Life Insurance Company (AGL), except in New York, where they are issued by The United States Life Insurance Company in the City of New York (US Life). Corebridge Direct employs advanced technology to deliver accurate online quotes and streamline the application process, supported by a team of life insurance professionals who assist customers in selecting appropriate coverage. The company emphasizes a convenient and straightforward purchasing experience, positioning itself as a leader in the direct-to-consumer life insurance market.

Keywords

Revenue

Revenue

EBITDA

EBITDA

Valuation

Valuation
Income Statement
Line Item20242023202220212020
Revenues$380 MM$250 MM$90 MM$120 MM$65 MM
Gross Profit$190 MM$125 MM$45 MM$60 MM$32.50 MM
Net Income (Loss)$43 MM$25 MM$9 MM$12 MM$6.50 MM
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Balance Sheet
Line Item20242023202220212020
Total Assets$850 MM$720 MM$680 MM$650 MM$600 MM
Total Liabilities$450 MM$400 MM$380 MM$350 MM$320 MM
Total Equity$400 MM$320 MM$300 MM$300 MM$280 MM
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Ratios

Revenue / EBITDA
123 MM
Valuation / Revenue
123 MM
Valuation / Employees
$123 MM
EBITDA / Revenue
$123 MM
1-Year CAGR (Revenue)
03
3-Year CAGR (Revenue)
11
1-Year CAGR (Employees)
19
3-Year CAGR (Employees)
96

Employee Figures

Employees

Key Executives

NameTitleSocialsEmailPhone
John DoeEmployee--------------------
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Jane DoeEmployee--------------------
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John DoeEmployee--------------------
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John DoeEmployee--------------------
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401K

Total Active Participants
1234
No. Participants with Account Balances
56789
Total Liabilities Start of Year
1234
Total Assets Start of Year
56789

M&A2024-03-15Completed

Seller

Founders Group

Investor Sponsors

NorthBridge PE

Deal Amount

$120M

Target Company Valuation

$1.20 MM

Techniques

Acquisition of Assets, Taken Private

Stake Tags

100%

Is PE deal

Yes

Is deal PE backed

Yes

Total Acquired

100%

Secondary Transaction2023-09-01Canceled

Target

BrightHealth Technologies

Seller

Early Investors Consortium

Investor Sponsors

--

Deal Amount

Undisclosed

Target Company Valuation

NaN

Techniques

Secondary Sale, Management Buy-out (MBO)

Stake Tags

Majority

Is PE deal

No

Is deal PE backed

Yes

Total Acquired

65%

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