Amaze Holdings, Inc.

Amaze Holdings, Inc. operates as a holding company with a focus on two primary business segments: E-commerce/Subscriptions and Wine Products. The company, formerly known as Fresh Vine Wine, Inc., transitioned its name in March 2025 following a strategic acquisition. Headquartered in Newport Beach, California, Amaze Holdings aims to empower creators and cater to consumers seeking both innovative digital commerce experiences and premium wine selections. Business/Product Breakdown 1. E-commerce/Subscriptions: This segment centers around the Amaze platform, a no-code creator-powered commerce platform that allows creators to design, launch, and sell both physical and digital products directly to their audience. Amaze offers tools for product creation, advanced e-commerce solutions, and managed services. It integrates seamlessly with popular platforms like YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons.io, facilitating dynamic selling experiences within those environments. The platform empowers creators by handling aspects like supply chain management, global shipping, and customer service, allowing them to focus on creativity. Amaze leverages global supply chain integrations with on-demand suppliers across various regions, reducing inventory costs for sellers. The platform also supports personalized mobile-first shopping experiences and offers various payment methods, including express checkout and alternative payment options like Affirm, Afterpay, and Klarna. 2. Wine Products: This segment continues the business of producing and selling "Fresh Vine" wines, which are lower-carb and lower-calorie wines. The company offers seven varietals, including Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon. These wines are distributed across the United States and Puerto Rico through wholesale, retail, and direct-to-consumer (DTC) channels, including e-commerce marketplaces and home delivery services. The focus on wellness and active lifestyles is a key aspect of the brand's positioning.