Abstrakt Marketing Group

St. Louis, MO

About Abstrakt Marketing Group

Company overview

Abstrakt Marketing Group is a marketing firm that specializes in providing comprehensive marketing solutions to businesses of all sizes. With a commitment to driving growth and maximizing client success, Abstrakt leverages a diverse set of marketing strategies and cutting-edge technologies to create impactful campaigns. The company's ethos revolves around the fusion of creativity, data-driven insights, and strategic thinking to deliver measurable results. The core services offered by Abstrakt Marketing Group include digital marketing, lead generation, branding, sales enablement, and marketing automation. Through a holistic approach, the company aims to optimize the entire marketing funnel, from building brand awareness to converting leads into loyal customers. Abstrakt's team of skilled professionals collaborates closely with clients to tailor strategies that align with their unique goals and market dynamics. Product Breakdown: Digital Marketing Services: Abstrakt excels in creating and executing comprehensive digital marketing campaigns. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content creation. The company's digital expertise ensures clients have a robust online presence, driving traffic and engagement. Lead Generation Solutions: Leveraging a data-driven approach, Abstrakt specializes in lead generation strategies that identify and target potential customers. This includes prospecting, lead qualification, and nurturing processes that guide leads through the sales funnel, ultimately increasing conversion rates. Branding and Design: Abstrakt assists businesses in establishing and enhancing their brand identity through creative design and branding services. From logo design to brand messaging, the company ensures that clients project a consistent and compelling image across all touchpoints. Sales Enablement Tools: Recognizing the symbiotic relationship between marketing and sales, Abstrakt provides sales enablement tools and strategies. This includes CRM integration, sales collateral development, and training programs to empower sales teams and maximize their effectiveness. Marketing Automation Solutions: Abstrakt offers state-of-the-art marketing automation tools to streamline and optimize repetitive marketing tasks. From email campaigns to lead scoring, automation enhances efficiency and allows clients to focus on strategic aspects of their business.

Keywords

Revenue

Revenue

EBITDA

EBITDA

Valuation

Valuation
Income Statement
Line Item20242023202220212020
Revenues$380 MM$250 MM$90 MM$120 MM$65 MM
Gross Profit$190 MM$125 MM$45 MM$60 MM$32.50 MM
Net Income (Loss)$43 MM$25 MM$9 MM$12 MM$6.50 MM
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Balance Sheet
Line Item20242023202220212020
Total Assets$850 MM$720 MM$680 MM$650 MM$600 MM
Total Liabilities$450 MM$400 MM$380 MM$350 MM$320 MM
Total Equity$400 MM$320 MM$300 MM$300 MM$280 MM
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Ratios

Revenue / EBITDA
123 MM
Valuation / Revenue
123 MM
Valuation / Employees
$123 MM
EBITDA / Revenue
$123 MM
1-Year CAGR (Revenue)
03
3-Year CAGR (Revenue)
11
1-Year CAGR (Employees)
19
3-Year CAGR (Employees)
96

Employee Figures

Employees

Key Executives

NameTitleSocialsEmailPhone

401K

Total Active Participants
1234
No. Participants with Account Balances
56789
Total Liabilities Start of Year
1234
Total Assets Start of Year
56789

M&A2024-03-15Completed

Seller

Founders Group

Investor Sponsors

NorthBridge PE

Deal Amount

$120M

Target Company Valuation

$1.20 MM

Techniques

Acquisition of Assets, Taken Private

Stake Tags

100%

Is PE deal

Yes

Is deal PE backed

Yes

Total Acquired

100%

Secondary Transaction2023-09-01Canceled

Target

BrightHealth Technologies

Seller

Early Investors Consortium

Investor Sponsors

--

Deal Amount

Undisclosed

Target Company Valuation

NaN

Techniques

Secondary Sale, Management Buy-out (MBO)

Stake Tags

Majority

Is PE deal

No

Is deal PE backed

Yes

Total Acquired

65%

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