PrivCo

Intro to Private Companies

Among the 150,000+ firms operating in the United States that generate over $10 million in annual revenues, roughly 90% are privately held companies.

Since private companies are not regulated by the federal government and thus, in most cases, are not required to regularly file with the Securities and Exchange Commission, private company financial data can be incredibly elusive. At the risk of sounding promotional, this very fact is why PrivCo was founded, in order to shine a light on large or fast-growing private companies, their financials, owners, deal history, and so on.

More so, with the burdens of the Sarbanes-Oxley Act, which imposed strenuous new accounting control and disclosure requirements (and thus significantly more cost), the benefits of staying or going private are increasingly outweighing the traditional benefits of being public for many firms.

The Benefits of Being a Publicly Traded Company

  • Access to Capital One of the main advantages that public companies have is that fundraising is significantly easier for a public company than for a privately held firm. A public company can merely file to issue new shares and then sell them on the stock market. A private company must go through an often long venture capital, bank loan, or other funding process. A public stock offering also increases a company’s net worth and decreases its debt-to-equity ratio. This will often enable the company to increase its borrowings and obtain more favorable terms in future public offerings.
  • Better Suited for Mergers & Acquisitions On the buy-side, publicly traded stock has the advantage of using the market’s valuation and can more easily be used to acquire other companies, thus preserving the firm’s cash position in the event of an acquisition. Public companies are also better positioned to finance an M&A deal due to their ability to tap public markets and more easily raise capital.
  • Shareholder Liquidity Publicly held companies enable their shareholders to sell their stock. Therefore, equity participation devices such as management and employee stock options have more value at a public company and thus can be more useful in attracting and retaining talent. Even if public stockholders do not exercise their right to sell, publicly traded stock can be used as collateral to secure loans. Although the Sarbanes-Oxley Act of 2002 led to the emergence of numerous private secondary markets, participation is limited only to institutional or accredited investors.
  • Absence of an Illiquidity Discount Depending on a private company’s industry, location, and transparency, illiquidity discounts may cascade up to a proposed 20-30%. One of the main drivers of the private firm “illiquidity discount” is the difficulty involved in cash flow estimation due to the less complete accounting than that found with a public firm. Private firms are more likely to mix personal-related expenses with corporate spending and thus, upon a sale, the financials must often be re-aligned to account for a proper bottom line and proper fair value. All else being equal, a public company enjoys a higher valuation than a similar private company because of its liquidity.Further, public companies generally have a decentralized or less concentrated equity ownership. Due to the greater dispersion of stock ownership, the threat of a hostile takeover may be less likely than for many private companies.
  • Advantage in Making Acquisitions The fact that a public company has a readily accessible share market price gives it an advantage in proposing a merger with a target company. Moreover, in a stock-for-stock acquisition, where the target company receives some or all of the purchase price in the buyer’s stock, a target seller would much rather receive the liquid currency of public stock versus illiquid private buyer’s stock.
  • Branding & Prestige An initial public offering is a high visibility mark of success and prestige and public companies are more likely to receive attention from the media.

The Benefits of Being a Privately Held Company

  • Hostile Takeover Risk A private company has little risk that it will be subject to a takeover against its will. Public companies are exposed to hostile takeover attempts through tender offers (open offer of a high price to shareholders to “tender” their shares) and suddenly find themselves sold essentially against their will.
  • Sarbanes-Oxley Act of 2002 Sarbanes-Oxley is comprised of 11 titles that describe specific mandates and requirements for public company financial reporting. The impact of Sarbanes-Oxley is largely disproportionate to small-cap and, to a lesser extent, mid-cap public companies as the total costs for compliance are relatively similar regardless of company size. This unbalance is reflected in the IPO market as a general increase in the size of IPO filers.Since Sarbanes-Oxley only pertains to public companies, private firms (aside from those that issue registered public debt) are exempt from the compliance requirements and thus save a great deal of time, money, and headaches. Sarbanes-Oxley is also known as the “Public Company Accounting Reform and Investor Protection Act” in the Senate, “Corporate and Auditing Accountability and Responsibility Act” in the House, and “Sarbox” or “SOX” for short.
  • Control Without the reporting requirements, shareholder expectations, and market pressures of a public company, private firms are afforded a greater operational flexibility by being able to focus on long term growth rather than quarterly earnings. In addition, private company executives may steer their ships without shareholder approval, allowing them to take significant action without haste.
  • Exemption from Reporting and Investor Relations Requirements Regulatory filings with the Securities and Exchange Commission and other post-offering duties such as shareholder discussions, research analyst discussions, and investor conferences that are necessary to comply with federal securities laws can be expensive, time consuming, and their total effects on company productivity are difficult to predict. The SEC has stringent ongoing filing and disclosure requirements, including filing quarterly reports (10-Qs), annual reports (10-Ks), and other requirements. These can add several million dollars per year alone in accounting and legal costs.
  • No Up-Front Cost of Going Public Aside from the ongoing regulatory costs of being public, prior to an initial public offering, many private companies may be required to undergo significant restructuring and implement new accounting and legal controls. This process is devised to prevent any potential issues that may arise in SEC registration and may entail reorganizing the firm’s organizational structure, capital structure, accounting practices, employment agreements, equity participation devices, material contracts, etc. They also must prepare a very detailed disclosure document for potential investors known as an S-1 (IPO Filing), which easily costs millions of dollars in legal and accounting costs to prepare, not to mention management time and attention.
  • Non-Disclosure of Competitively Sensitive Information By not being required to disclose details about their operations and financial outlook, private companies are not forced to disclose information that may potentially be valuable to competitors and can avoid the immediate erosion of customer and stakeholder confidence in the event of financial duress.
  • Potential to Eliminate Double Taxation S Corporations and Limited Liability Companies are exempt from double taxation on corporate income by requiring shareholders to report the flow-through of income and losses on their personal tax returns, thus being assessed tax at their own individual income tax rates. Due to restrictions on the number of shareholders, stock classes, and allowable shareholders, public companies are not able to structure as an S Corp. or LLC.
  • Risks of High Opening Day Trading Prices In the event of an initial public offering, there is a risk of opening day trading prices being too high. If the difference between the closing price on the first day of trading and the offer price multiplied by the number of outstanding shares is significant, investors who bought in on the deal may have a hard time adding to their positions and the company may have left money on the table. A high opening day trading price also runs the risk of the company’s stock dropping in the future and trading underwater.
  • Shareholder Activism It’s not terribly uncommon for a financial institution or hedge fund to purchase more than a 5% stake in a public firm. By gaining a major stake, shareholders may influence the firm’s sale or a significant restructuring. Private firms are not prone to this potential risk.

Types of Private Companies

  • Family-Owned Private Companies Many of the United States’ largest private companies have been family owned and operated for generations. Such private companies include NASCAR, Mars, and the Charmer-Sunbelt Group.
  • Private with a Filed, Pending, Postponed, or Withdrawn IPO Private companies that file for an initial public offering must go through an expensive house cleaning process in order to meet the stringent guidelines set by the SEC to become a publicly traded company. Private companies with a pending IPO status are required to file quarterly updates with the SEC until further notice. Due to the strict accounting structure and high reporting costs associated with going public, many companies end up withdrawing their IPO filing.
  • Private Companies that were Formerly Public Due to the weighing costs of being a publicly traded company, many firms go private or are taken private. The Private-Formerly Public category generally consists of private companies that went private through one of two avenues:
    1. Bankruptcy/Restructuring In some cases, a company will delist from a stock exchange and file with the SEC to cease reporting as part of a restructuring plan or pre-packaged Chapter 11 Bankruptcy.
    2. BuyoutLeveraged buyouts are a popular form of investment in the private sector. Typically, a consortium of investors led by a private equity firm will purchase a majority stake in a public company with a considerable amount of debt and a portion of cash. This leveraged capital structure limits initial profitability as the majority of cash flow goes to servicing the debt incurred via the acquisition.
  • Private Companies with Public Debt Private companies that have issued public debt to finance operations or acquisitions are required to file with the SEC and disclose financial data to investors. Disclosure is necessary to properly asses the credit quality of the private company during debt issuance.
  • Private Companies with Public Subsidiaries Private companies that have a majority stake in a public company can consider the company as a subsidiary. For example, Cargill, the major agribusiness conglomerate, owns a majority stake in Mosaic Co., a publicly traded company.
  • Venture Backed Private Companies Start-up private companies often require initial financing to maintain operations and focus on expansion. Venture capitalists search for opportunities to invest in private companies in high-growth industries with a goal to realize a profit on their investment upon exit. The Venture-Backed category of private companies includes some of the most popular internet and technology companies within PrivCo’s coverage, such as Airbnb and Uber.

Please refer to PrivCo’s Knowledge Bank chapter on Private Equity & Venture Capital for more information regarding valuation and funding stages.

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