White Label

White Label defined: White label is the act of rebranding a service or product produced by one company. The rebranding company usually overlays their own customized brand name or visual appeal on the product and markets it as their own. The original product is actually owned by the manufacturer.

Above is a definition for “White Label” from PrivCo’s Private Company Knowledge Bank, the definitive online and e-book guide to private companies and private company deals.

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