Kitchen United is a cloud kitchen company based in Pasadena, California, providing equipped professional kitchen space to restaurants for the preparation of delivery-only meals. KU's service allows bricks and mortar restaurants to expand their food delivery business without adding extra staff or space and allows the creation of restaurants with no dine-in service. In addition to commercial kitchen space, it provides back of house automation and ordering software that accommodates the main delivery services (eg, DoorDash, GrubHub, Uber Eats). The company was initially funded by GV (formerly Google Ventures), which invested $10M. GV also contributed to a $40M series B round of funding that included Fidelity Investments, G Squared Capital and RXR Realty.
San Francisco-based Virtual Kitchen Co joins a growing number of delivery-only food businesses that are leveraging data, on-demand transport infrastructure, and strategically placed kitchens to help restaurants expand their coverage with minimal upfront investment. Virtual Kitchen was founded by Ken Chong, who formerly spearheaded Uber’s marketplace product team, and Matt Sawchuk, who helped launch Uber’s first peer-to-peer ridesharing service before transitioning into a role with Uber Eats in 2016.
Sweetgreen is an American fast casual restaurant chain that serves salads. It was founded in August 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman. Today, 50 percent of Sweetgreen’s orders come in through its mobile app, which more than 1M people have downloaded. The company envisioned a network of “ghost and virtual kitchens” that would prepare items for rapid delivery, without a public-facing storefront.