Winc has evolved to embrace social media around drinking culture. Instagrammable scenes of poolside rosé are sprinkled throughout social media, touting offers of discovery, value, and customization in order to appeal to Millennial sensibilities. The company is currently offering a tasting kit complete with tutorials, notes, and beautifully curated glasses.
Uncommon Goods, LLC is a Brooklyn-based, privately held, American online and catalog retailer, founded in 1999. The Uncommon Goods website launched in July 2000. The company sells small production gifts for children, teens, and adults, including home accents, jewelry, accessories, kitchen and home entertaining items, art, games, books, food and drink, and DIY kits. The DIY kits offer a wide selection, ranging from mochi ice cream to gin.
Williams-Sonoma, Inc. is an American retail company that sells kitchen-wares and home furnishings. It offers advanced gourmet DIY kits -- including a mozzarella kit and a wine fermentation kit -- for the person who has everything and is aspirational with respect to the culinary world.