SurveyMonkey, Inc.
About SurveyMonkey, Inc.
Company overview
SurveyMonkey, Inc., founded in 1999, is a global leader in online survey and feedback software, headquartered in San Mateo, California. Established by Ryan Finley, the company provides cloud-based tools for creating, distributing, and analyzing surveys, serving over 345,000 organizations and 17 million active users. Acquired by Symphony Technology Group (STG Partners) for $1.5 billion in 2023, SurveyMonkey has shifted to private operations, focusing on enterprise growth and AI-driven insights. The company, briefly rebranded as Momentive (2021-2023, NASDAQ: MNTV), reverted to SurveyMonkey to leverage its brand equity. It supports diverse use cases, from market research to employee engagement, across industries like technology, healthcare, and education. Business/Product Breakdown SurveyMonkey offers a SaaS platform for survey creation, data collection, and analytics, available in self-serve and enterprise tiers. Its core product enables users to design customizable surveys in 16 languages, with 50+ supported survey languages, and collect responses via web, email, or mobile. Features include 250+ expert-written templates, AI-driven question suggestions, and integrations with tools like Salesforce, HubSpot, and Microsoft Teams. Enterprise solutions, accounting for 39% of 2023 revenue, offer advanced analytics, team collaboration, and compliance features (e.g., HIPAA, GDPR). The platform powers 2.4 million daily AI-driven predictions, enhancing insights for customer experience, market research, and HR. Additional products include SurveyMonkey Forms for data collection and SurveyMonkey Apply for application management. Revenue comes from subscriptions, with enterprise plans driving growth (13% sales-assisted revenue increase in 2023) and self-serve plans supporting 878,600 paying users. Acquisitions like Usabilla and GetFeedback (2019) bolstered enterprise capabilities, while partnerships with Salesforce and Tableau enhance data interoperability.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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