Oura Health Oy
About Oura Health Oy
Company overview
OURA Health is a health technology company specializing in wearable devices for personal wellness, founded in 2013 by Petteri Lahtela, Kari Kivela, and Markku Koskela. Headquartered in Oulu, Finland, with additional offices in Helsinki, San Francisco, and San Diego, OURA focuses on sleep and activity tracking through its flagship product, the Oura Ring. OURA serves both individual consumers and enterprises, partnering with organizations like the NBA, WNBA, and U.S. military to enhance health monitoring. Business/Product Breakdown OURA Health's core offering is the Oura Ring, a titanium smart ring that tracks over 20 biometrics, including heart rate, heart rate variability, body temperature, blood oxygen levels, and sleep patterns, using advanced sensors like infrared LEDs. The ring syncs via Bluetooth to the Oura App, providing users with personalized insights through three scores: Sleep, Activity, and Readiness. The Oura Ring 4, launched in October 2024, introduced enhanced features like 24/7 heart rate monitoring and improved accuracy. OURA operates a dual-revenue model: hardware sales ($300-$400 per ring) and a $5.99/month subscription for premium app features, which accounts for 20% of revenue. The company also offers Oura for Business, an enterprise solution providing aggregated health insights for workforce wellness, used by clients like the U.S. Air Force and Equinox. Partnerships with Dexcom for glucose monitoring and integrations with apps like Strava and Natural Cycles expand its ecosystem.
Keywords
Revenue
EBITDA
Valuation
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenues | $380 MM | $250 MM | $90 MM | $120 MM | $65 MM |
| Gross Profit | $190 MM | $125 MM | $45 MM | $60 MM | $32.50 MM |
| Net Income (Loss) | $43 MM | $25 MM | $9 MM | $12 MM | $6.50 MM |
| Line Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total Assets | $850 MM | $720 MM | $680 MM | $650 MM | $600 MM |
| Total Liabilities | $450 MM | $400 MM | $380 MM | $350 MM | $320 MM |
| Total Equity | $400 MM | $320 MM | $300 MM | $300 MM | $280 MM |
Ratios
Employee Figures
Key Executives
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401K
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
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