SurveyMonkey, Inc.

SurveyMonkey, Inc., founded in 1999, is a global leader in online survey and feedback software, headquartered in San Mateo, California. Established by Ryan Finley, the company provides cloud-based tools for creating, distributing, and analyzing surveys, serving over 345,000 organizations and 17 million active users. Acquired by Symphony Technology Group (STG Partners) for $1.5 billion in 2023, SurveyMonkey has shifted to private operations, focusing on enterprise growth and AI-driven insights. The company, briefly rebranded as Momentive (2021-2023, NASDAQ: MNTV), reverted to SurveyMonkey to leverage its brand equity. It supports diverse use cases, from market research to employee engagement, across industries like technology, healthcare, and education.

Business/Product Breakdown

SurveyMonkey offers a SaaS platform for survey creation, data collection, and analytics, available in self-serve and enterprise tiers. Its core product enables users to design customizable surveys in 16 languages, with 50+ supported survey languages, and collect responses via web, email, or mobile. Features include 250+ expert-written templates, AI-driven question suggestions, and integrations with tools like Salesforce, HubSpot, and Microsoft Teams. Enterprise solutions, accounting for 39% of 2023 revenue, offer advanced analytics, team collaboration, and compliance features (e.g., HIPAA, GDPR). The platform powers 2.4 million daily AI-driven predictions, enhancing insights for customer experience, market research, and HR. Additional products include SurveyMonkey Forms for data collection and SurveyMonkey Apply for application management. Revenue comes from subscriptions, with enterprise plans driving growth (13% sales-assisted revenue increase in 2023) and self-serve plans supporting 878,600 paying users. Acquisitions like Usabilla and GetFeedback (2019) bolstered enterprise capabilities, while partnerships with Salesforce and Tableau enhance data interoperability.