Creative Artists Agency LLC

Creative Artists Agency LLC is an entertainment and sports agency founded in 1975 by Michael Ovitz, Ron Meyer, Bill Haber, Michael S. Rosenfeld, and Rowland Perkins, with its headquarters located in Century City, Los Angeles, California. The company specializes in providing talent representation, career management, brand consulting, and marketing services for individuals and organizations across film, television, music, sports, and digital media. Throughout its history, the agency introduced packaging practices that bundle writers, directors, and actors into single project deals. Creative Artists Agency LLC has expanded through major transactions, including the acquisition of rival agency ICM Partners in June 2022 and full ownership of the CAA-GBG Global Brand Management Group in April 2022, which was integrated as CAA Brand Management. Additionally, the firm acquired executive search firm Hanold Associates in October 2024 and international sports strategy firm Portas Consulting in May 2025. In September 2023, the French investment firm Artémis acquired a majority stake in the agency.

Business/Product Breakdown

Creative Artists Agency LLC operates as a diversified entertainment and sports management enterprise, serving talent, brands, and corporate clients. For talent, the company provides representation, licensing, and career management across several entertainment sectors, including motion pictures, television, music, theater, comedy touring, digital creation, and literary publishing. The agency's sports division, CAA Sports, represents athletes, coaches, and broadcasters in baseball, basketball, football, and hockey, while also facilitating sports endorsements and property sales. For brand and corporate clients, the agency provides marketing partnerships, entertainment endorsements, and brand management through its CAA Brand Management division, which handles global brand extension programs. Furthermore, the company offers enterprise services, including investment banking, sports media advisory, executive search, management consulting, and family office advisory services through specialized divisions such as CAA ICON and CAA Evolution.