Addepar, Inc.

Addepar, Inc., founded in 2009 by Joseph Lonsdale, Jason Mirra, and Brittney Mickel, is a leading wealth management technology company headquartered in Mountain View, California, with additional offices in New York, London, Pune (India), and Dubai. Addepar provides a cloud-based software platform designed to streamline portfolio management, analytics, and reporting for wealth managers, family offices, private banks, and financial advisors.

Business/Product Breakdown

Addepar offers a comprehensive wealth management platform that aggregates, analyzes, and visualizes complex financial data across diverse asset classes, including equities, fixed income, private investments, and cryptocurrencies. Its core products include:

1. Portfolio Management and Analytics: A unified dashboard for real-time portfolio performance, risk analysis, and asset allocation, integrating public and private investments.

2. Data Aggregation: Connects to 10,000+ custodians and financial institutions, normalizing data from bank accounts, trusts, and alternative assets for a holistic view.

3. Reporting: Customizable, client-ready reports (e.g., performance, tax, ESG) with automated delivery, enhancing advisor-client engagement.

4. Billing and Fee Management: Tools for calculating and automating complex fee structures, integrated with portfolio data.

5. Client Portal: A white-labeled interface for end-clients to view portfolios, performance, and documents securely.

6. Marketplace: Integrations with third-party tools (e.g., BlackRock's Aladdin, Salesforce) and services like tax planning or ESG analytics.

Addepar's platform leverages AI for predictive analytics and workflow automation. Revenue is primarily subscription-based (SaaS), with tiered pricing based on assets under management (AUM) and user licenses, supplemented by professional services for onboarding and customization. The platform's open architecture and API support integrations with custodians like Schwab and fintechs like Apex, driving adoption among firms managing $100M-$1T in AUM.