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Founded in 2005 by Brian Shin, Visible Measures Corporation is a privately-held, venture capital backed company that offers measurement solutions and a choice-based video ad network for internet video publishers, viral marketing professionals, and advertisers. Premium publishers use Visible Measures' revolutionary choice-based video promotion technology to generate significant new revenue streams. Visible Measures has invented a number of digital video metrics for the advertising industry, including the world's first accredited viewership and earned media metrics, which fuel top video charts for Advertising Age, the Wall Street Journal, Variety, Autoweek, iMedia, Business Insider, and others. Company headquarters are located in Boston, MA.
| Company Tags: | Minority Owned VC Backed |
| Year Founded: | 2005 |
| Formerly Named: | Visible Measures, Inc. |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 1YR Employee Growth Rate: | View % |
| 3YR Employee Growth Rate (CAGR): | View % |
| City: | Boston |
| State/Province: | Massachusetts |
| Country: | United States |
| Phone: | View |
| Fax: | View |
| Website: | www.visiblemeasures.com |
| Twitter: | http://www.twitter.com/@visiblemeasures |
| LinkedIn: | http://www.linkedin.com/company/visible-measures |
| Quora: | http://www.quora.com/Visible-Measures |
| Blog: | http://www.corp.visiblemeasures.com/news-and-events/blog |
| Facebook: | http://www.facebook.com/visiblemeasures |
| Subsidiaries: | Vidmetrix Inc. |
| Brands: | True Reach Viewable Media |
| Founders: | Brian Shin |
| Services > Advertising & Marketing |
| Internet > Internet Services > Online Advertising |
| Internet > Internet Services > Online Video |
| Internet > Internet Services > Other Internet Services |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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| * | Visible Measures Corporation fiscal year end: 12/31 |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Jan. 2008 | Completed | View1 | View | Acquisition | View |
| 1 | Vidmeter...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Sep. 2005 | Unspecified | Seed | ||
| Details | Total Round Seed $2,000,000 | |||
| Jan. 2006 | View | Other | Angel / Individual | |
| Jan. 2006 | View | Other | Angel / Individual | |
| Details | Total Round Other View | |||
| Mar. 2007 | View | A | Private Equity & Venture Capital | |
| Details | Total Round A View | |||
| Jan. 2008 | View | B | Venture Capital | |
| Jan. 2008 | View | B | Private Equity & Venture Capital | |
| Details | Total Round B View | |||
| Mar. 2009 | View | C | Private Equity & Venture Capital | |
| Mar. 2009 | View | C | Private Equity & Venture Capital | |
| Mar. 2009 | View | C | Venture Capital | |
| Details | Total Round C View | |||
| Apr. 2011 | View | D | Venture Capital | |
| Apr. 2011 | View | D | Corporate | |
| Apr. 2011 | View | D | Private Equity & Venture Capital | |
| Apr. 2011 | View | D | Venture Capital | |
| Apr. 2011 | View | D | Private Equity & Venture Capital | |
| Details | Total Round D View | |||
| Aug. 2012 | View | E | Venture Capital | |
| Aug. 2012 | View | E | Corporate | |
| Aug. 2012 | View | E | Private Equity & Venture Capital | |
| Aug. 2012 | View | E | Venture Capital | |
| Aug. 2012 | View | E | Private Equity & Venture Capital | |
| Aug. 2012 | View | E | Private Equity | |
| Details | Total Round E View | |||
| Total of Funding Shown Above View | ||||
| 1 | Chairman,...Read More → |
| 2 | Larry...Read More → |
| 3 | William...Read More → |
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$99 Single Company AccessInstant Full Site-Wide AccessVisible Measures Corporation Business Model
Visible Measures Corporation operates as an independent third-party media measurement firm for online video advertisers and publishers. Visible Measures Corporation‘s analytics and advertising platform measures pre, mid, post-rolls, or video banners on video destination sites or advertisement networks; video performance at brand sites and campaign microsites; and performance on earned media at video-sharing destinations. Visible Measures Corporation also offers online video campaign measurement services, such as measurement of paid, owned, and earned media assets; optimization and competitive benchmarking; online dashboard to monitor campaign performance; competitive benchmarks; social media distribution; custom research; insights reports; and conversion tracking.
In addition, Visible Measures Corporation provides methodologies and technologies, such as viral reach database to measure the True Reach and brand advocacy of online… Continue Reading →
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| Private Companies | 209,150 |
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| Private M&A Deals | 43,155 |
| VC/Funding Rounds | 36,088 |
| Total Data Points | 95,786,176 |
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