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Tumblr, Inc.

Private Company Ticker Symbol™: (TUMBLRP)

Business Summary

Tumblr, Inc. is a privately-held, venture capital backed media and entertainment company that specializes in operating a publishing platform and a social networking site. Founded in 2007 by David Karp, Bijan Sabet, and Brad Burnham, Tumblr, Inc. is headquartered in New York, New York. Much of Tumblr's early core audience has been professional photographers and those who work in the fashion industry, who use Tumblr to store portfolios of their creative work. Tumblr was first formed by David Karp, who was then a 20 year old high-school dropout. Karp launched the site to simplify the blogging process. The Tumblr name comes from the term tumblelog, which is a short-form mixed-media blog.

Jump to Tumblr, Inc.: Detailed Business Description for more details on Tumblr, Inc. products and services, financial structure, Tumblr, Inc. major business events, and more.

Overview & Corporate Organization

Basic Information

Company Tags:VC Backed
Year Founded:2007
Fiscal Year End:12/31
1YR Revenue Growth Rate:View %
1YR Employee Growth Rate:View %
City:New York
State/Province:New York
Country:United States
Phone:View
Website:www.tumblr.com

Corporate Organization

Founders:
David Karp

Industry Information

Industry Codes

PICS™:900319
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Internet > Internet Services > Social Media

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Competitors & Comparables

Charts, Financials, and Statistics (Table Format)

Below are Tumblr, Inc. financials and other business metrics displayed in table format.
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Income Statement201220112010
RevenuesViewView 
Employee Figures201220112010
Total EmployeesView1ViewView2
Productivity (Revenue/Employee)ViewView 
Notes
Financial Notes:
*Tumblr, Inc. fiscal year end: 12/31
1As... read more.
2At... read more.
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Charts, Financials, and Statistics (Graphs)

Below are Tumblr, Inc. financials and other business metrics displayed in table format.
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Tumblr, Inc. Revenues ($ MM):
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Tumblr, Inc. Total Employees:
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Tumblr, Inc. Productivity (Revenue/Employee) ($):
(Revenue Per Employee, Displayed as graph)

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Mergers & Acquisitions

PrivCo's M&A Activity table for Tumblr, Inc. displays the mergers and acquisitions involving Tumblr, Inc., for example if Tumblr, Inc. acquired or was acquired by another entity, any leveraged buyout (LBO), etc.
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DateStatusTargetBuyerDeal TypePrice
DetailsFeb. 2009CompletedViewViewAcquisitionView
DetailsMay. 2013In TalksViewViewAcquisitionView

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VC/Funding Activity

PrivCo's VC/Funding Activity table for Tumblr, Inc. displays the venture capital rounds, angel investments, debt or other funding raised by Tumblr, Inc..
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DateInvestorRoundInvestor Type
Oct. 2007ViewAVenture Capital
Oct. 2007ViewAVenture Capital
DetailsTotal Round A View
Dec. 2008ViewBVenture Capital
Dec. 2008ViewBVenture Capital
DetailsTotal Round B View
Apr. 2010ViewCVenture Capital
Apr. 2010ViewCVenture Capital
DetailsTotal Round C View
Dec. 2010ViewDVenture Capital
Dec. 2010ViewDVenture Capital
Dec. 2010ViewDVenture Capital
DetailsTotal Round D View
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherVenture Capital
Sep. 2011ViewOtherAngel / Individual
Sep. 2011ViewOtherVenture Capital
DetailsTotal Round Other View
Total of Funding Shown Above View
Notes
1CrunchFund...Read More →
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Detailed Business Description: Tumblr, Inc.

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Tumblr Revenue Model

Until 2012 Tumblr operated with low revenues and a nascent business model. Tumblr's primary focus was scale.  As of February 2013, Tumblr had 86 million blogs, 18 billion page views per month and 170 million unique visitors (up from 21.8 million in March 2012).

Although generating revenues has not been Tumblr's primary focus, Tumblr had an early modest revenue model. However, it has largely shunned large-scale advertising programs such as banners that would clutter its pages for users. As a result, until mid-2012 Tumblr revenues were derived primarily from selling premium blog templates at prices ranging from $9 to $49 and splitting those sales with developers. Another form of revenue stems from the "highlighted post" feature; $1 allows the user to mark a post with a custom sticker which shows up on a reader's dashboard, highlighting its importance.

Tumblr also offers mobile applications on the iOS and Android platforms for smartphones and… Continue Reading →


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Supplemental Resources

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