TrueCar, Inc. is a privately-held, venture capital-backed Internet company that offers car buyers a way to find the best price for the new car they wish to purchase. The privately-held price aggregator does this by entering into contracts with car dealerships. Once having signed the contract, the car dealership is legally bound to sell the car at the price advertised to the user via TrueCar. By January 2012, TrueCar was involved in some 5,000 of these dealer partnerships. The company also offers car buyers a database of used cars for sale. TrueCar, Inc. was founded in 2005 by Scott Painter and Tom Taira. TrueCar, Inc. headquarters are located in Santa Monica, California.