TechForward, Inc.

TechForward, Inc. is a privately-held, venture-backed consumer electronics buyback programs operating company that offers flexibility to consumers to upgrade their computers and electronics items at a predefined price. TechForward Inc. was founded in 2005 as TechMyLIfe by Jade Van Doren and Marc Lebovitz. The company changed its name to TechForward, Inc. in late 2007in conjunction with raising venture capital, and is based in Los Angeles, California. TechForward's unique market positioning is that it allows consumers to lock in the trade priceof consumer electronics in advance at the time of purchase. TechForward's trademark "GuaranteedBuyback Plan" allows customer of computers and electronics to purchase newer technology equipment. (Customers typically must do so within a month of purchasing items and have two years to upgrade.)  TechForward's sales channels are primarily computer and electronics retailers, who profit when customers purchase "value protection" from Tech Forward - at a markeup - in the same way such retailers profit from selling extended warranty upgrades (also essentially insurance policies like TechForward Guaranteed Buyback.)  TechForward has worked with national and regional retailers such as BestBuy, Office Depot, Dell.com, Radio Shack and Frey's Electronics.

TechForwad is backed by venture capital firms First Round Capital and New Enterprise Associates (NEA).