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Signpost
Business Summary
Signpost is a privately-held, venture capital backed online discounts and deals provider. Signpost's headquarters are located in New York, New York. The company was founded by John Buchanan, Shaneal Manek, and Stuart Wall and was formerly known as Postabon, Inc. Signposts' investors include Google Ventures and Spark Capital.
Overview & Corporate Organization
Basic Information
| Year Founded: | 2009 |
| Formerly Named: | Postabon, Inc. |
| Fiscal Year End: | 12/31 |
| 1YR Employee Growth Rate: | View % |
| City: | New York |
| State/Province: | New York |
| Country: | United States |
| Phone: | View |
| Website: | www.signpost.com |
| Twitter: | http://www.twitter.com/http://twitter.com/#!/signpostnyc |
| LinkedIn: | http://www.linkedin.com/company/signpost |
| Facebook: | http://www.facebook.com/Signpostcom |
Corporate Organization
| Founders: | John Buchanan Shaneal Manek Stuart Wall |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Internet > Internet Content Providers > Other Internet Content Providers |
| Internet > Internet Services > Online Advertising |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Financial Notes: | |
| * | Signpost fiscal year end: 12/31 |
| 1 | Signpost plans to... read more. |
Charts, Financials, and Statistics (Graphs)
(Copy and paste into spreadsheet or export all Signpost financials to Excel and create your own graphs.)
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Signpost Total Employees: |
VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Mar. 2010 | View | Unspecified | Venture Capital | |
| Details | Total Round Unspecified View | |||
| Oct. 2010 | View | Unspecified | Venture Capital | |
| Details | Total Round Unspecified View | |||
| May. 2012 | View | A | Venture Capital | |
| May. 2012 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Total of Funding Shown Above View | ||||
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Detailed Business Description: Signpost
Signpost is a privately-held company headquartered in New York, NY. The company was founded as and formerly known as Postabon, Inc until 2010. It was founded in 2009 by John Buchanan, Shaneal Manek, and Stuart Wall.
Business Model
Signpost provides online advertising services to customers all across the United States. While it operates nationally, Signpost has its strongest presence in New York, Boston, Chicago, and San Francisco. Signpost focuses on connecting local businesses with new customers and getting first timers to return.
It has developed relationships with both local companies and publishers/advertisers and uses these relationships to source ads and special offers from local businesses.
The product that it offers local businesses is a dashboard that provides the tools necessary to advertise to local consumers. The tools are meant to expand reach and match business strategies and campaigns to specific customers. Sample tools include: Facebook campaigns, newsletters and… Continue Reading →
Supplemental Resources
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