Rocket Fuel, Inc.

Rocket Fuel, Inc. Overview

Rocket Fuel, Inc. is a privately held company co-founded by George H. John, Richard Frankel and Abhinav Guptathat. It provides services to optimize its clients’ advertising campaigns. Founded in 2008, Rocket Fuel attempts to correctly “match” consumers to relevant advertisements. To “match” the brands with their desired customers, Rocket Fuel operates by combining intelligent demographic, lifestyle, purchase intent, and social data with its own suite of targeting algorithms, blended analytics, and analysis. Once a category of consumer is identified and matched with a brand, Rocket Fuel then sorts the targeted consumer by age, gender, profession, ethnicity, and relationship status, as well as people actively in purchasing mode, users engaged in highly targeted activities that define their interests, and personalities of people with an affinity to its customers.

Real-time advertising is also utilized to make their marketing more… Continue Reading →