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Primedia, Inc.

Private Company Ticker Symbol™: (RIMZRPP)

Business Summary

Primedia, Inc. is a privately-held media company. Primedia, Inc. was founded in 1989. Primedia, Inc. headquarters are located in Norcross, Georgia.

Jump to Primedia, Inc.: Detailed Business Description for more details on Primedia, Inc. products and services, financial structure, Primedia, Inc. major business events, and more.

Overview & Corporate Organization

Basic Information

Company Tags:PE Backed
Year Founded:1989
Formerly Named:K III Communications Corp.
Fiscal Year End:12/31
1YR Revenue Growth Rate:View %
3YR Revenue Growth Rate (CAGR):View %
1YR Employee Growth Rate:View %
3YR Employee Growth Rate (CAGR):View %
City:Norcross
State/Province:Georgia
Country:United States
Phone:View
Website:www.primedia.com

Corporate Organization

Subsidiaries:
Consumer Source Inc.
Brands:
ApartmentGuide.com
Rentals.com
NewHomeGuide.com
DistribuTech

Industry Information

Industry Codes

PICS™:1100407
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Media > Publishing > Magazines & Periodicals

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Competitors & Comparables

Competitors

Craigslist, Inc.
RealEIS, LLC
Classified Ventures LLC
Move, Inc.
Network Communications Inc.

Charts, Financials, and Statistics (Table Format)

Below are Primedia, Inc. financials and other business metrics displayed in table format.
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Income Statement20102009200820072006200520042003200220012000199919981997
Advertising RevenueViewViewViewViewView$250,958,000$542,656,000$629,358,000$855,377,000$870,797,000    
Other Sales Revenue, Net - Goods      $175,778,000$225,677,000$310,154,000$298,026,000    
Sales Revenue, Net - Services     $56,229,000        
Other Operating RevenueViewViewViewViewView $85,120,000$119,382,000$175,232,000$208,951,000    
RevenuesViewViewViewViewView$307,187,000$803,554,000$974,417,000$1,340,763,000$1,377,774,000$1,547,491,000$1,716,102,000$1,573,573,000$1,487,595,000
Cost of Goods SoldViewViewViewViewView$33,374,000 $214,495,000$290,568,000$330,108,000$363,052,000$402,568,000$380,620,000$341,879,000
Publishing Revenue Costs     $89,115,000        
Cost of Goods and Services Sold      $162,462,000       
Selling and Marketing ExpensesViewViewViewViewView$75,714,000$155,676,000$179,517,000$275,206,000$350,110,000$357,094,000$366,307,000$321,685,000$271,351,000
Other Compensation     $1,775,000  $10,502,000$0  $0 
Labor and Related Expenses      $658,000$9,372,000      
General and Administrative Expenses - Other     $62,556,000$125,728,000$152,634,000$192,135,000$218,062,000$241,023,000$224,734,000$190,211,000$189,250,000
General and Administrative ExpensesViewViewViewViewView         
Other Selling, General and Administrative Expenses      $148,619,000$178,726,000$228,686,000$210,589,000$224,293,000$246,445,000$219,066,000$262,151,000
Nonrecurring Gain             ($138,640,000)
Nonrecurring Charges - Other         $56,679,000$35,210,000$0$0 
Depreciation (Nonproduction)       $29,823,000$56,172,000$75,714,000$52,130,000$47,653,000$42,214,000$37,334,000
Amortization - Intangibles (Nonproductive)ViewViewViewViewView$3,140,000$6,045,000$36,076,000      
Total Amortization Intangible Assets and Goodwill           $452,149,000$176,755,000$146,831,000
Amortization - OtherViewViewViewViewView$4,291,000        
Amortization      $4,986,000$3,462,000$3,469,000$10,947,000$3,836,000$3,286,000$3,046,000$3,071,000
Other Depreciation and AmortizationViewViewViewViewView$10,410,000$24,186,000       
Restructuring ChargesViewViewViewViewView($444,000)$8,176,000$7,124,000$49,516,000$43,679,000$20,798,000$22,000,000  
Impairment of Intangible Assets (Excluding Goodwill)            $0$0
Impairment of Intangible Assets        $158,893,000$677,776,000$119,086,000   
Investments Impairment Charges       $8,975,000$19,045,000$106,512,000$188,526,000$0$0 
Other Operating Income Expense    View($209,000)        
Operating Expense - OtherViewViewViewViewView $59,087,000$62,553,000$110,917,000$123,610,000$128,842,000$135,494,000$132,081,000$120,952,000
Cost and Operating Expenses   ViewView         
Operating Income/(Loss)     $31,756,000$113,882,000$104,321,000($39,079,000)($651,320,000)$20,401,000$54,332,000$118,157,000($20,793,000)
Other Interest Expense     $24,203,000 $21,889,000$0$0    
Other Interest Expense     $128,980,000 $123,022,000$138,593,000$145,928,000    
Interest ExpenseViewViewViewViewView $166,878,000   $143,988,000$164,909,000$144,442,000$136,625,000
Gain/(Loss) on Sale of Business      $965,000$224,000($7,247,000)$57,233,000$14,438,000$235,580,000$7,216,000 
Non-operating Income/(Expense) - OtherViewViewViewView ($13,806,000)$811,000($2,887,000)$4,993,000($35,558,000)($3,110,000)$250,000($8,405,000)$1,365,000
Income/(Loss) from Continuing Operations Before Income TaxesViewViewViewViewView($139,524,000)($57,171,000)($55,914,000)($195,193,000)($950,265,000)($319,059,000)($113,613,000)($37,736,000) 
Income Loss Continuing Operations Before Income Taxes Extraordinary Items             ($159,124,000)
Provision for Income TaxesViewViewViewViewView($38,218,000)$7,713,000$3,370,000$46,375,000$135,000,000$41,200,000$6,500,000$0($1,685,000)
Total Income Before Extraordinary Items             ($157,439,000)
Extinguishment of Debt             ($15,401,000)
Income/(Loss) Before Cumulative Effect of Change in Accounting Principle        ($241,568,000)($1,085,265,000)($360,259,000)   
Cumulative Effect of a Change in Accounting Principle, Net of Tax Effect    View$0$0 ($388,508,000)$0$0   
Income/(Loss) from Continuing OperationsViewViewViewViewView($101,306,000)($64,884,000)($59,284,000)      
Income/(Loss) from Discontinued Operations, Net of Tax EffectViewViewViewViewView$665,924,000$100,354,000$98,156,000$30,653,000($26,376,000)$13,433,000   
Net Income (Loss)ViewViewViewViewView$564,618,000$35,470,000$38,872,000($599,423,000)($1,111,641,000)($346,826,000)($120,113,000)($37,736,000)($172,840,000)
Preferred Stock Dividends      $13,505,000$41,853,000$47,656,000$62,236,000$53,063,000$53,062,000$54,144,000$54,822,000
Other Preferred Stock Dividends and Adjustments            $9,141,000$10,251,000
Net Income Applicable to Common Stockholders      $21,965,000($2,981,000)($647,079,000)($1,173,877,000)($399,889,000)($173,175,000)($101,021,000)($237,913,000)
Balance Sheet2010200920082007200620052004200320022001200019991998
Cash and Cash EquivalentsViewViewViewViewView$7,255,000$13,000,000$8,685,000$18,553,000$33,588,000$23,690,000$28,661,000$24,538,000
Current Available-for-Sale Securities   ViewView        
Net Accounts Receivable TradeViewViewViewViewView$134,773,000$179,005,000$194,080,000$219,177,000$274,916,000$265,946,000$235,565,000$247,138,000
Net InventoriesViewViewViewViewView$21,212,000$22,696,000$17,500,000$24,321,000$34,064,000$28,681,000$32,709,000$41,254,000
Current Deferred Income TaxesViewViewViewView         
Prepaid ExpensesViewViewViewViewView$29,722,000$29,423,000$36,059,000$42,620,000$64,612,000$48,630,000$36,480,000$34,212,000
Current Assets Held-for-Sale   ViewView$109,129,000$40,274,000$31,879,000$0    
Current AssetsViewViewViewViewView$302,091,000$284,398,000$288,203,000$304,671,000$407,180,000$366,947,000$333,415,000$347,142,000
Net Property, Plant and EquipmentViewViewViewViewView$56,868,000$79,806,000$110,859,000$127,950,000$170,234,000$175,560,000$152,343,000$147,658,000
Long-Term Investments         $45,993,000$265,468,000$112,179,000 
GoodwillViewViewViewViewView$763,177,000$902,579,000$910,534,000$972,539,000$1,424,630,000$1,141,436,000$1,215,406,000$1,526,503,000
Intangible Assets - Other       $268,407,000$351,021,000$605,097,000$506,156,000$619,950,000$730,241,000
Intangible Assets (Excluding Goodwill)ViewViewViewViewView$231,404,000$242,884,000      
Noncurrent Deferred Tax AssetsViewViewViewView      $135,000,000$176,200,000$176,200,000
Noncurrent Other AssetsViewViewViewViewView$35,928,000$49,381,000$58,118,000$79,439,000$78,085,000$86,912,000$105,059,000$113,330,000
AssetsViewViewViewViewView$1,389,468,000$1,559,048,000$1,636,121,000$1,835,620,000$2,731,219,000$2,677,479,000$2,714,552,000$3,041,074,000
Accounts PayableViewViewViewViewView$52,984,000$84,732,000$78,794,000$109,911,000$135,502,000$120,786,000$102,678,000$118,637,000
Interest Payable         $33,568,000$18,822,000$19,379,000$20,451,000
Other Accrued Expenses         $233,357,000$222,773,000$217,737,000$220,571,000
Accrued ExpensesViewViewViewViewView$122,319,000$143,112,000$173,987,000$250,258,000    
Current Deferred/(Unearned) RevenueViewViewViewViewView$107,940,000$157,314,000$173,607,000$185,121,000$217,535,000$235,548,000$171,339,000$197,131,000
Current Line of CreditViewViewViewView         
Current Portion of Long-Term Debt  ViewViewView$7,677,000$24,919,000$22,195,000$7,661,000$8,265,000$115,465,000$22,740,000$24,397,000
Current Debt and Capital Lease ObligationsViewView           
Current Liabilities Held for Sale   ViewView$33,203,000$26,980,000$16,049,000$0    
Current LiabilitiesViewViewViewViewView$324,123,000$437,057,000$464,632,000$552,951,000$628,227,000$713,394,000$533,873,000$581,187,000
Long-Term DebtViewViewViewViewView$1,456,770,000$1,635,964,000$1,562,441,000$1,727,677,000$1,945,631,000$1,503,188,000$1,732,896,000$1,956,997,000
Deferred Tax LiabilityViewView ViewView$87,655,000$75,172,000$61,364,000$49,500,000$0   
Deferred/(Unearned) Revenue - Long-Term  ViewViewView$14,447,000$17,093,000$17,850,000$41,466,000$48,228,000$112,296,000$0 
Noncurrent Other LiabilitiesViewViewViewViewView$78,202,000$64,023,000$68,530,000$23,359,000$26,768,000$23,303,000$31,796,000$25,788,000
LiabilitiesViewViewViewViewView$1,961,197,000$2,703,868,000$2,649,376,000$2,394,953,000    
Redeemable Common Stock Obligation           $536,000$2,964,000
Preferred Stock Obligations        $484,465,000$562,957,000$561,324,000$559,689,000$557,841,000
Other Temporary Equity      $474,559,000$474,559,000$0    
Convertible Preferred Stock - Value (Excluding Additional Paid in Capital)       $164,533,000$145,351,000$122,015,000$0  
Common Stock - Value (Excluding Additional Paid in Capital)ViewViewViewViewView$2,722,000$2,709,000$2,683,000$2,675,000$2,509,000$1,678,000$1,483,000$1,470,000
Additional Paid in CapitalViewViewViewViewView$2,363,071,000$2,354,778,000$2,345,152,000$2,336,091,000$2,258,932,000$1,366,950,000$986,649,000$979,720,000
Retained EarningsViewViewViewViewView($2,861,645,000)($3,426,263,000)($3,447,710,000)($3,445,083,000)($2,772,201,000)($1,603,096,000)($1,203,207,000)($1,030,032,000)
Treasury Stock - ValueViewViewViewViewView$75,877,000$75,877,000$77,562,000$77,855,000$77,843,000$0$1,277,000$33,141,000
Other Deferred/(Unearned) Compensation           $15,250,000$0
Other Accumulated Comprehensive Income, Net of Tax EffectViewViewViewViewView ($167,000)($176,000)($247,000)($2,122,000)($1,558,000)$87,364,000($1,720,000)
Deferred Compensation       $175,000$4,730,000$11,882,000$0  
Stockholders' EquityViewViewViewViewView($571,729,000)($1,144,820,000)($1,013,255,000)($1,043,798,000)($480,592,000)($236,026,000)($144,238,000)($83,703,000)
Liabilities and Stockholders' EquityViewViewViewViewView$1,389,468,000$1,559,048,000$1,636,121,000$1,835,620,000$2,731,219,000$2,677,479,000$2,714,552,000$3,041,074,000
Cash Flow Statement20102009200820072006200520042003200220012000199919981997
Operating Activities Beginning Net IncomeViewViewViewViewView$564,618,000$35,470,000$38,872,000($599,423,000)($1,111,641,000)($346,826,000)($120,113,000)($37,736,000)($172,840,000)
Depreciation and AmortizationViewViewViewViewView$64,391,000$74,508,000$141,258,000$302,070,000$806,968,000$185,111,000$503,088,000$222,015,000$187,236,000
Adjustment Accretion   ViewView$2,053,000 $3,392,000$2,591,000$1,657,000$3,938,000$5,474,000$9,264,000 
Total Adjustments to Provision for Doubtful AccountsViewViewViewViewView         
Other Increase/(Decrease) in Provision for Restructuring           $8,809,000$0 
Asset Impairment ChargesViewViewViewViewView  $8,975,000$19,231,000$106,512,000$188,526,000$0$0$0
Adjustments to Realized Gains/(Losses) on Sale of InvestmentsViewViewViewView          
Gain/(Loss) on Sale/Retirement of Property, Plant and EquipmentViewViewViewViewView         
Adjustments to Gain/(Loss) on Sale of BusinessViewViewViewViewView$604,424,000$44,500,000$124,650,000$104,202,000$57,233,000$14,438,000$235,580,000$21,291,000($138,640,000)
Adjustment for Equity Based Compensation ExpenseViewViewViewViewView$6,235,000$6,097,000$11,184,000$18,581,000     
Adjustment Income/(Loss) from Equity Investments       ($4,256,000)($6,146,000)($39,761,000)($10,137,000)($691,000)  
Deferred Income TaxesViewViewViewViewView$12,483,000$13,808,000$11,864,000$49,500,000$135,000,000$41,200,000$0$0 
Adjustment Extraordinary Items    View($17,776,000)       ($15,401,000)
Adjustments to Cumulative Effect of a Change in Accounting Principle, Net of Tax Effect    View$0$0 ($388,508,000)$0$0   
Other Adjustments to Common Stockholders' Net Income - Increase/(Decrease)ViewViewViewView $5,335,000($14,328,000)$152,000($9,039,000)$6,866,000($577,000)$285,000$3,114,000$6,253,000
Noncash Expenses - Other       ($284,000)($7,570,000)($24,122,000)($11,596,000)$0$0$0
Change Accounts ReceivableViewViewViewViewView$3,164,000($16,157,000)($1,436,000)($43,162,000)($50,876,000)$33,791,000$24,818,000$8,601,000($7,885,000)
Increase/(Decrease) in InventoriesViewViewViewViewView$5,063,000$7,056,000($5,332,000)($8,826,000)($9,803,000)($2,745,000)$4,983,000$739,000($8,738,000)
Change Prepaid Expenses Other AssetsViewViewViewViewView$4,051,000($2,372,000)($15,580,000)($11,510,000)$6,062,000$13,293,000$9,678,000$565,000$10,433,000
Increase/(Decrease) in Accounts PayableViewViewViewViewView($16,474,000)$4,414,000($24,885,000)($33,830,000)($24,115,000)$17,284,000($465,000)$11,245,000($7,366,000)
Change Other Accrued Expenses          ($557,000)($1,072,000)$6,829,000($8,528,000)
Increase/(Decrease) in Accrued ExpensesViewViewViewViewView($51,006,000)($37,645,000)($4,581,000)($46,005,000)($21,113,000)$20,397,000($3,588,000)($26,500,000)($16,864,000)
Increase/(Decrease) in Unearned PremiumsViewViewViewViewView($326,000)$15,602,000($20,946,000)($23,409,000)($12,842,000)($254,000)($10,859,000)($4,853,000)($17,377,000)
Increase/(Decrease) in Other Non-operating LiabilitiesViewViewViewViewView($793,000)($20,226,000)($3,769,000)$23,634,000($1,663,000)$4,540,000$107,000($11,378,000)($5,385,000)
Net Other Increase/(Decrease) in Working CapitalViewViewViewViewView         
Net Cash Flows Provided By/(Used In) Operating ActivitiesViewViewViewViewView($12,410,000)$44,673,000$63,186,000$50,281,000($101,348,000)$52,546,000$107,298,000$140,804,000$125,360,000
Purchase of Property, Plant and EquipmentViewViewViewViewView$30,201,000$34,500,000$39,497,000$39,163,000$60,740,000$77,579,000$69,488,000$55,238,000$31,108,000
Purchase of Available-for-Sale Securities   ViewView$0        
Purchase Equity Investments    View         
Other Purchase of Investments   View          
Purchase of InvestmentsViewViewView    $3,904,000      
Proceeds from Available-for-Sale SecuritiesViewViewViewViewView$0        
Proceeds from Other InvestmentsViewViewViewViewView$0$17,321,000$2,064,000 ($10,882,000)($81,116,000)($12,297,000)($7,471,000)$0
Acquisition of Businesses, Net of Cash AcquiredViewViewViewViewView$105,756,000$2,385,000$22,786,000$3,969,000$425,848,000$70,098,000$145,567,000$609,602,000$326,192,000
Proceeds from Divestiture of BusinessViewViewViewViewView$823,599,000$70,351,000$213,677,000$241,864,000$90,413,000$174,149,000$413,433,000$62,690,000$171,575,000
Net Other Acquisition/(Divestiture) of Business Activities   ViewView         
Purchases and Payments for Other Investments        ($3,949,000)     
Net Other Investing ActivitiesViewViewView           
Net Cash Flows Provided By/(Used In) Investing ActivitiesViewViewViewViewView$687,642,000$50,787,000$149,554,000$194,783,000($407,057,000)($54,644,000)$186,081,000($609,621,000)($185,725,000)
Proceeds from Lines of CreditViewViewViewViewView$1,044,009,000$459,000,000$433,400,000$501,765,000$1,474,600,000$641,150,000$862,789,000$1,014,535,000$1,028,049,000
Repayments on Lines of CreditViewViewViewViewView$1,011,916,000$538,000,000$514,225,000$644,909,000$1,620,725,000$761,675,000$1,070,500,000$975,900,000$694,950,000
Repayments on Notes Payable     $228,989,000       $242,787,000
Other Repayments of Short Term Borrowings         $8,833,000$19,167,000$21,166,000$14,333,000$6,000,000
Net Change Line Credit   ViewView         
Proceeds from Senior Debt      $175,000,000$300,000,000$0$492,685,000$0$0$248,562,000$0
Reduction of Capital Lease ObligationsViewViewViewViewView$4,636,000$6,201,000$4,954,000$3,739,000     
Repayments from Senior Debt    View $0$375,675,000$64,437,000$0$0   
Repayments DebtViewViewView           
Financing CostsViewViewView View$833,000$5,968,000$6,287,000$108,000$17,888,000$192,000$5,697,000$5,321,000$1,372,000
Proceeds from Issuance of Common Stock    View$867,000$3,295,000$1,182,000$1,435,000$130,299,000$194,594,000$9,234,000$202,020,000$7,843,000
Proceeds from Issuance of Preferred Stock         $124,649,000$0$0$241,911,000$120,434,000
Repurchase of Common StockViewViewViewView   $21,822,000$0$0$512,000$10,508,000$19,983,000$13,158,000
Repurchase of Preferred Stock      $178,038,000$0$0   $166,739,000$105,800,000
Repurchase of Convertible Preferred Stock     $479,278,000        
Net Common Stock TransactionsViewViewViewView          
Payment of Dividends - Common StockViewViewViewViewView$0        
Payment of Dividends - Preferred Stock       $33,928,000$49,806,000$53,060,000$53,063,000$53,062,000$53,019,000$45,305,000
Cash Provided by/(Used in) Financing Activities - OtherViewViewViewViewView($201,000)($233,000)($299,000)($300,000)($3,424,000)($4,008,000)($346,000)($1,356,000)($266,000)
Net Cash Flows Provided By/(Used In) Financing ActivitiesViewViewViewViewView($680,977,000)($91,145,000)($222,608,000)($260,099,000)$518,303,000($2,873,000)($289,256,000)$470,377,000$46,688,000
Increase/(Decrease) in Cash and Cash EquivalentsViewViewViewViewView($5,745,000)$4,315,000($9,868,000)($15,035,000)$9,898,000($4,971,000)$4,123,000$1,560,000($13,677,000)
Cash and cash equivalents at the beginning of the yearViewViewViewViewView$13,000,000$8,685,000$18,553,000$33,588,000$23,690,000$28,661,000$24,538,000$22,978,000$36,655,000
Total Cash and cash equivalents at the end of the yearViewViewViewViewView$7,255,000$13,000,000$8,685,000$18,553,000$33,588,000$23,690,000$28,661,000$24,538,000$22,978,000
Income Taxes PaidViewViewViewViewView$4,767,000$1,192,000$328,000    $835,000 
Cash Interest ExpenseViewViewViewViewView$167,564,000$164,881,000$144,073,000    $139,623,000$142,421,000
Supplemental Property Plant Equipment AcquiredViewViewViewViewView         
Fair Value of Assets Acquired   ViewView$137,956,000$762,000$23,514,000    $757,526,000$406,382,000
Stock Issued       $36,144,000      
Liabilities Assumed   ViewView       ($132,245,000)($80,190,000)
Supplemental Other Cash Payments      $15,805,000$15,152,000    $609,602,000$326,192,000
Supplemental Other NetViewViewViewView $107,789,000$15,754,000$28,756,000    $3,512,000$0
Employee Figures20102009200820072006200520042003
Total EmployeesViewViewViewViewView3,2004,5004,700
Productivity (Revenue/Employee)ViewViewViewViewView$95,996$178,568$207,323
Notes
Financial Notes:
*Primedia, Inc. fiscal year end: 12/31
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Charts, Financials, and Statistics (Graphs)

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Primedia, Inc. Advertising Revenue ($ MM):
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Other Sales Revenue, Net - Goods ($ MM) Graph

Primedia, Inc. Other Operating Revenue ($ MM):
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Primedia, Inc. Revenues ($ MM):
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Primedia, Inc. Cost of Goods Sold ($ MM):
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Primedia, Inc. Selling and Marketing Expenses ($ MM):
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Other Compensation ($ MM) Graph
Labor and Related Expenses ($ MM) Graph
General and Administrative Expenses - Other ($ MM) Graph

Primedia, Inc. General and Administrative Expenses ($ MM):
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Other Selling, General and Administrative Expenses ($ MM) Graph
Nonrecurring Charges - Other ($ MM) Graph
Depreciation (Nonproduction) ($ MM) Graph

Primedia, Inc. Amortization - Intangibles (Nonproductive) ($ MM):
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Total Amortization Intangible Assets and Goodwill ($ MM) Graph

Primedia, Inc. Amortization - Other ($ MM):
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Amortization ($ MM) Graph

Primedia, Inc. Other Depreciation and Amortization ($ MM):
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Primedia, Inc. Restructuring Charges ($ MM):
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Impairment of Intangible Assets ($ MM) Graph
Investments Impairment Charges ($ MM) Graph

Primedia, Inc. Other Operating Income Expense ($ MM):
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Primedia, Inc. Operating Expense - Other ($ MM):
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Primedia, Inc. Cost and Operating Expenses ($ MM):
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Operating Income/(Loss) ($ MM) Graph
Other Interest Expense ($ MM) Graph
Other Interest Expense ($ MM) Graph

Primedia, Inc. Interest Expense ($ MM):
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Gain/(Loss) on Sale of Business ($ MM) Graph

Primedia, Inc. Non-operating Income/(Expense) - Other ($ MM):
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Primedia, Inc. Income/(Loss) from Continuing Operations Before Income Taxes ($ MM):
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Primedia, Inc. Provision for Income Taxes ($ MM):
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Income/(Loss) Before Cumulative Effect of Change in Accounting Principle ($ MM) Graph

Primedia, Inc. Cumulative Effect of a Change in Accounting Principle, Net of Tax Effect ($ MM):
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Primedia, Inc. Income/(Loss) from Continuing Operations ($ MM):
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Primedia, Inc. Income/(Loss) from Discontinued Operations, Net of Tax Effect ($ MM):
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Primedia, Inc. Net Income (Loss) ($ MM):
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Preferred Stock Dividends ($ MM) Graph
Other Preferred Stock Dividends and Adjustments ($ MM) Graph
Net Income Applicable to Common Stockholders ($ MM) Graph

Primedia, Inc. Cash and Cash Equivalents ($ MM):
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Primedia, Inc. Current Available-for-Sale Securities ($ MM):
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Primedia, Inc. Net Accounts Receivable Trade ($ MM):
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Primedia, Inc. Net Inventories ($ MM):
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Primedia, Inc. Current Deferred Income Taxes ($ MM):
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Primedia, Inc. Prepaid Expenses ($ MM):
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Primedia, Inc. Current Assets Held-for-Sale ($ MM):
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Primedia, Inc. Current Assets ($ MM):
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Primedia, Inc. Net Property, Plant and Equipment ($ MM):
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Long-Term Investments ($ MM) Graph

Primedia, Inc. Goodwill ($ MM):
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Intangible Assets - Other ($ MM) Graph

Primedia, Inc. Intangible Assets (Excluding Goodwill) ($ MM):
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Primedia, Inc. Noncurrent Deferred Tax Assets ($ MM):
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Primedia, Inc. Noncurrent Other Assets ($ MM):
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Primedia, Inc. Assets ($ MM):
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Primedia, Inc. Accounts Payable ($ MM):
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Interest Payable ($ MM) Graph
Other Accrued Expenses ($ MM) Graph

Primedia, Inc. Accrued Expenses ($ MM):
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Primedia, Inc. Current Deferred/(Unearned) Revenue ($ MM):
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Primedia, Inc. Current Line of Credit ($ MM):
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Primedia, Inc. Current Portion of Long-Term Debt ($ MM):
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Primedia, Inc. Current Debt and Capital Lease Obligations ($ MM):
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Primedia, Inc. Current Liabilities Held for Sale ($ MM):
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Primedia, Inc. Current Liabilities ($ MM):
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Primedia, Inc. Long-Term Debt ($ MM):
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Primedia, Inc. Deferred Tax Liability ($ MM):
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Primedia, Inc. Deferred/(Unearned) Revenue - Long-Term ($ MM):
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Primedia, Inc. Noncurrent Other Liabilities ($ MM):
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Primedia, Inc. Liabilities ($ MM):
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Redeemable Common Stock Obligation ($ MM) Graph
Preferred Stock Obligations ($ MM) Graph
Other Temporary Equity ($ MM) Graph
Convertible Preferred Stock - Value (Excluding Additional Paid in Capital) ($ MM) Graph

Primedia, Inc. Common Stock - Value (Excluding Additional Paid in Capital) ($ MM):
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Primedia, Inc. Additional Paid in Capital ($ MM):
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Primedia, Inc. Retained Earnings ($ MM):
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Primedia, Inc. Treasury Stock - Value ($ MM):
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Other Deferred/(Unearned) Compensation ($ MM) Graph

Primedia, Inc. Other Accumulated Comprehensive Income, Net of Tax Effect ($ MM):
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Deferred Compensation ($ MM) Graph

Primedia, Inc. Stockholders' Equity ($ MM):
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Primedia, Inc. Liabilities and Stockholders' Equity ($ MM):
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Primedia, Inc. Operating Activities Beginning Net Income ($ MM):
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Primedia, Inc. Depreciation and Amortization ($ MM):
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Primedia, Inc. Adjustment Accretion ($ MM):
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Primedia, Inc. Total Adjustments to Provision for Doubtful Accounts ($ MM):
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Other Increase/(Decrease) in Provision for Restructuring ($ MM) Graph

Primedia, Inc. Asset Impairment Charges ($ MM):
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Primedia, Inc. Adjustments to Realized Gains/(Losses) on Sale of Investments ($ MM):
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Primedia, Inc. Gain/(Loss) on Sale/Retirement of Property, Plant and Equipment ($ MM):
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Primedia, Inc. Adjustments to Gain/(Loss) on Sale of Business ($ MM):
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Primedia, Inc. Adjustment for Equity Based Compensation Expense ($ MM):
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Adjustment Income/(Loss) from Equity Investments ($ MM) Graph

Primedia, Inc. Deferred Income Taxes ($ MM):
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Primedia, Inc. Adjustment Extraordinary Items ($ MM):
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Primedia, Inc. Adjustments to Cumulative Effect of a Change in Accounting Principle, Net of Tax Effect ($ MM):
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Primedia, Inc. Other Adjustments to Common Stockholders' Net Income - Increase/(Decrease) ($ MM):
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Noncash Expenses - Other ($ MM) Graph

Primedia, Inc. Change Accounts Receivable ($ MM):
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Primedia, Inc. Increase/(Decrease) in Inventories ($ MM):
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Primedia, Inc. Change Prepaid Expenses Other Assets ($ MM):
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Primedia, Inc. Increase/(Decrease) in Accounts Payable ($ MM):
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Change Other Accrued Expenses ($ MM) Graph

Primedia, Inc. Increase/(Decrease) in Accrued Expenses ($ MM):
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Primedia, Inc. Increase/(Decrease) in Unearned Premiums ($ MM):
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Primedia, Inc. Increase/(Decrease) in Other Non-operating Liabilities ($ MM):
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Primedia, Inc. Net Other Increase/(Decrease) in Working Capital ($ MM):
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Primedia, Inc. Net Cash Flows Provided By/(Used In) Operating Activities ($ MM):
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Primedia, Inc. Purchase of Property, Plant and Equipment ($ MM):
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Primedia, Inc. Purchase of Available-for-Sale Securities ($ MM):
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Primedia, Inc. Purchase of Investments ($ MM):
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Primedia, Inc. Proceeds from Available-for-Sale Securities ($ MM):
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Primedia, Inc. Proceeds from Other Investments ($ MM):
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Primedia, Inc. Acquisition of Businesses, Net of Cash Acquired ($ MM):
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Primedia, Inc. Proceeds from Divestiture of Business ($ MM):
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Primedia, Inc. Net Other Acquisition/(Divestiture) of Business Activities ($ MM):
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Primedia, Inc. Net Other Investing Activities ($):
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Primedia, Inc. Net Cash Flows Provided By/(Used In) Investing Activities ($ MM):
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Primedia, Inc. Proceeds from Lines of Credit ($ MM):
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Primedia, Inc. Repayments on Lines of Credit ($ MM):
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Repayments on Notes Payable ($ MM) Graph
Other Repayments of Short Term Borrowings ($ MM) Graph
Proceeds from Senior Debt ($ MM) Graph

Primedia, Inc. Reduction of Capital Lease Obligations ($ MM):
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Primedia, Inc. Repayments from Senior Debt ($ MM):
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Primedia, Inc. Repayments Debt ($ MM):
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Primedia, Inc. Financing Costs ($ MM):
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Primedia, Inc. Proceeds from Issuance of Common Stock ($ MM):
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Primedia, Inc. Repurchase of Common Stock ($ MM):
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Repurchase of Preferred Stock ($ MM) Graph

Primedia, Inc. Net Common Stock Transactions ($):
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Primedia, Inc. Payment of Dividends - Common Stock ($ MM):
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Primedia, Inc. Cash Provided by/(Used in) Financing Activities - Other ($ MM):
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Primedia, Inc. Net Cash Flows Provided By/(Used In) Financing Activities ($ MM):
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Primedia, Inc. Increase/(Decrease) in Cash and Cash Equivalents ($ MM):
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Primedia, Inc. Cash and cash equivalents at the beginning of the year ($ MM):
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Primedia, Inc. Total Cash and cash equivalents at the end of the year ($ MM):
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Primedia, Inc. Income Taxes Paid ($ MM):
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Primedia, Inc. Cash Interest Expense ($ MM):
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Primedia, Inc. Supplemental Property Plant Equipment Acquired ($ MM):
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Primedia, Inc. Fair Value of Assets Acquired ($ MM):
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Primedia, Inc. Liabilities Assumed ($ MM):
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Primedia, Inc. Supplemental Other Net ($ MM):
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Primedia, Inc. Total Employees:
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Primedia, Inc. Productivity (Revenue/Employee) ($):
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Mergers & Acquisitions

PrivCo's M&A Activity table for Primedia, Inc. displays the mergers and acquisitions involving Primedia, Inc., for example if Primedia, Inc. acquired or was acquired by another entity, any leveraged buyout (LBO), etc.
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DateStatusTargetBuyerDeal TypePrice
DetailsFeb. 2002CompletedModern Bride GroupAdvance Publications Inc.Acquisition$52,000,000
DetailsNov. 2005CompletedAutomotive.com, Inc.1Primedia, Inc.Acquisition$96,300,000
DetailsJun. 2006CompletedViewViewAcquisitionView
DetailsDec. 2006CompletedViewViewAcquisitionView
DetailsMay. 2011AnnouncedView2ViewSecondary Sale
Acquisition
Leveraged Buyout (LBO)
Take Private
View
DetailsJul. 2011CompletedView3ViewSecondary Sale
Acquisition
Leveraged Buyout (LBO)
Take Private
View
DetailsMar. 2012CompletedViewViewAcquisitionView
DetailsMar. 2012CompletedViewViewAcquisition
Asset Sale
View
Notes
1The payment at closing of $72.5 million in cash was financed by $60.1 million in cash-on-hand plus $12.4 million from a credit facility. The remaining portion of the transaction price of $23.4 million represents the present value of expected future payments under the forward agreement. the transaction accrued $345,000 in direct acquisition costs. - Details →
2TPG Capital agreed to acquire...Read More →
3Under the terms of the...Read More →
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Public / Private History (PPH™)

Many private companies were once public or have attempted to go public in the past. Since mapping a private company's Public/Private History (PPH)™ can often be complicated and take time, we've created PrivCo's Public/Private History (PPH)™ Table to assist.
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DateDeal TypeActionResulting StatusValuationAmount RaisedPublic Ticker
DetailsJul. 2011ViewViewView1ViewViewView
Notes
1Under the terms of the...Read More →
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Detailed Business Description: Primedia, Inc.

PrivCo's Detailed Business Description explains the business operations, products and services, financial structure, and major business milestones of Primedia, Inc. The first portion of PrivCo's Detailed Business Description is displayed below, free to view to non-subscribers.
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Business
Primedia, Inc. is a targeted media company that provides consumers with the information and tools they need to find a place to live. Primedia, Inc. consumer directories are targeted primarily for the apartment and other rental property sectors of the residential real estate industry, as well as selected new home markets, and are provided free to consumers through online, print and mobile platforms. Primedia, Inc. derive advertising revenue by providing our advertiser clients—property management companies, private owner/landlords, new home builders and real estate professionals—with products and services that generate measurable results in the form of cost-effective, quality leads.

Products
Primedia, Inc. principal digital assets include ApartmentGuide.com, Rentals.com, RentalHouses.com, NewHomeGuide.com and AmericanHomeGuides.com. According to comScore Media Metrix, their Apartments/Rentals Network of Sites averaged 3.8 million monthly unique visitors and over 6.6… Continue Reading →



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