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Plum District is a privately-held, venture capital backed company that provides group discounts and coupons targeted towards mothers. Plum District focuses on selling daily deals that appeal to mothers. Founded in 2010 by Deborah and Steve Goodman, Plum District is headquartered in San Francisco, California. Plum District offers daily deals in 27 markets across the United States. Plum District generates revenue through the sale of the daily deal coupons featured on its website. The company splits the proceeds from daily deal sales 50/50 with the vendor. Plum District employs ‘mom consultants’ to find local companies within the area to offer daily deals. District consultants earn a set percentage of net revenue of Plum Districts 50 percent share from the deals she negotiated.
| Company Tags: | VC Backed |
| Year Founded: | 2010 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| City: | San Francisco |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.plumdistrict.com |
| Affiliate Companies: | |
| Subsidiaries: | |
| Founders: | Deborah Goodman Steve Goodman |
| Internet > E-Commerce > Group Buying |
| Internet > E-Commerce > Online Coupon Retail |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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$99 Single Company AccessInstant Full Site-Wide Access| Financial Notes: | |
| * | Plum District fiscal year end: 12/31 |
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$99 Single Company AccessInstant Full Site-Wide AccessPlum District Revenues ($ MM): |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Aug. 2010 | Completed | View1 | View | Acquisition | View |
| Details | Dec. 2011 | Completed | View | View | Acquisition | View |
| Details | Dec. 2011 | Completed | View2 | View | Acquisition | View |
| 1 | The acquisition allowed Plum District...Read More → |
| 2 | Chatterfly was the leading mobile...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Jul. 2010 | View | A | ||
| Details | Total Round A1 View | |||
| Jan. 2011 | View | A | Private Equity & Venture Capital | |
| Jan. 2011 | View | A | Private Equity & Venture Capital | |
| Details | Total Round A View | |||
| Dec. 2011 | View | C | Private Equity & Venture Capital | |
| Dec. 2011 | View | C | Venture Capital | |
| Dec. 2011 | View | C | Private Equity & Venture Capital | |
| Details | Total Round C View | |||
| Total of Funding Shown Above View | ||||
| 1 | According to an SEC filing...Read More → |
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$99 Single Company AccessInstant Full Site-Wide AccessPlum District is a privately-held company that operates a group-buying website that focuses on mothers. The company maintains a community of moms sharing offers from local and national merchants for other users to enjoy. Based in San Francisco, California, Plum District was founded in 2010 and is in 27 markets across the United States.
Plum District specifically targets mothers with products and inspirations that make their lives easier by offering her great values for her and her family. The company's specialty consultants work with each merchant to develop a customized marketing program to attract and retain high-value customers. Plum District introduces one new deal every day in each of the local markets it serves. The deal is mailed to local and national Plum District subscribers.
Plum District has more than 300 independent contractors, most of whom are local mothers who work on commission. They check with local merchants and organizations to arrange discount… Continue Reading →
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PrivCo is the authority for financial & business data on major private companies, including:
| Private Companies | 209,371 |
| Private Investors | 12,087 |
| Private M&A Deals | 43,291 |
| VC/Funding Rounds | 36,227 |
| Total Data Points | 95,786,176 |
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