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Organic Avenue is a privately-held organic lifestyle juice and cleansing retailer. The firm has headquarters in New York and sells its products through its New York City locations, online, and through restaurant partners. Organic Avenue incorporated in 2006 upon starting manfacturing operations outside of the firm's orgiinal 300-square foot kitchen. Organic Avenue was founded in 2000 by Denise Mari.
| Company Tags: | VC Backed Woman Owned |
| Year Founded: | 2000 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 3YR Revenue Growth Rate (CAGR): | View % |
| 1YR Employee Growth Rate: | View % |
| City: | New York |
| State/Province: | New York |
| Country: | United States |
| Phone: | View |
| Website: | www.organicavenue.com |
| Twitter: | http://www.twitter.com/@organicavenue |
| LinkedIn: | http://www.linkedin.com/company/organic-avenue |
| Blog: | http://organicavenue.tumblr.com |
| Facebook: | http://www.facebook.com/OrganicAvenue |
| Affiliate Companies: | Jean Georges |
| Brands: | Cleanse Concierge Community Cleanse LOVE Deep LOVE Easy LOVE Fast Spring Cleanse |
| Founders: | Denise Mari |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
| Liqueteria |
| Pressed Juicery |
| Real Raw Live Inc. |
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| * | Organic Avenue, LLC fiscal year end: 12/31 |
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Organic Avenue, LLC Total Employees: |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Jun. 2012 | Completed | View1 | View | Acquisition Minority Stake Purchase | View |
| Details | Jan. 2013 | Completed | View2 | View | Acquisition Majority Acquisition | View |
| 1 | Weld North CEO Jonathan Grayer...Read More → |
| 2 | Weld North was a previous...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Jan. 2002 | Doug Evans | Angel | Angel / Individual | |
| Details | Total Round Angel Unspecified | |||
| Jan. 2007 | View | Angel | ||
| Details | Total Round Angel View | |||
| Sep. 2010 | View | Funding | ||
| Details | Total Round Funding View | |||
| Total of Funding Shown Above View | ||||
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Organic Avenue was founded in 2000 by Denise Mari in her Lower East Side loft. Mari was able to open up shop thanks to investor capital from Doug Evans, a technology entrepreneur who invested in Organic Avenue in 1999 after meeting Mari and believing in her organic vision.
Philosophy and Strategy
The firm sells organic, vegan products to an upmarket clientele, using the acronym "LOVE" (Live, Organic, Vegan, Experience) to market its product. A juice typically costs around $10 and its cleansing (and "maintenance") packages cost approximately $120.
Incorporation and Growth
In 2006, the privately-held organic juicebar incorporated and started using a kitchen and manufacturing facility in Long Island City, Queens. The 4400 square foot kitchen was a large upgrade from the 300 square foot space Organic Avenue had been using previously. Sales ramped up accordingly.
Recognition
Organic Avenue benefited heavily from celebrity mentions in 2008, when Gwyneth Paltrow mentioned… Continue Reading →
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