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Moda Operandi

Private Company Ticker Symbol™: (MODOPEP)

Business Summary

Moda Operandi is a privately-held online luxury fashion retailer that allows its members to pre-order upcoming fashion items. Working closely with the world's top designers such as Marc Jacobs, Isabel Marant, Proenza Schouler, Vera Wang and Missoni; Moda Operandi provides fashion trendsetters with access to complete collections from the finest brands - including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show. Moda Operandi was founded by Lauren Santo Domingo and Aslaug Magnusdottir. Moda Operandi headquarters are located in New York, New York.

Jump to Moda Operandi: Detailed Business Description for more details on Moda Operandi products and services, financial structure, Moda Operandi major business events, and more.

Overview & Corporate Organization

Basic Information

Company Tags:VC Backed
Woman Owned
Year Founded:2010
Formerly Named:Trunk Show, Inc.
Fiscal Year End:12/31
1YR Revenue Growth Rate:View %
1YR Employee Growth Rate:View %
City:New York
State/Province:New York
Country:United States
Website:www.modaoperandi.com

Corporate Organization

Founders:
Aslaug Magnusdottir
Lauren Santo Domingo

Industry Information

Industry Codes

PICS™:900102
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Internet > E-Commerce > Online Apparel, Footwear & Accessories Retail

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Competitors & Comparables

Competitors

Gilt Groupe, Inc.
Net-a-Porter
Rue La La

Charts, Financials, and Statistics (Table Format)

Below are Moda Operandi financials and other business metrics displayed in table format.
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Income Statement201220112010
Revenues ViewView
Employee Figures201220112010
Total EmployeesViewViewView
Productivity (Revenue/Employee) ViewView
Notes
Financial Notes:
*Moda Operandi fiscal year end: 12/31
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Charts, Financials, and Statistics (Graphs)

Below are Moda Operandi financials and other business metrics displayed in table format.
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Moda Operandi Revenues ($ MM):
(Displayed as graph)

Sample Graph
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Moda Operandi Total Employees:
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Moda Operandi Productivity (Revenue/Employee) ($):
(Revenue Per Employee, Displayed as graph)

Sample Graph
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VC/Funding Activity

PrivCo's VC/Funding Activity table for Moda Operandi displays the venture capital rounds, angel investments, debt or other funding raised by Moda Operandi.
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DateInvestorRoundInvestor Type
Aug. 2010ViewAVenture Capital
DetailsTotal Round A View
Jun. 2011ViewBVenture Capital
Jun. 2011ViewBVenture Capital
Jun. 2011ViewBCorporate
DetailsTotal Round B View
Jun. 2012ViewCVenture Capital
Jun. 2012ViewCVenture Capital
Jun. 2012ViewCVenture Capital
Jun. 2012ViewCCorporate
Jun. 2012ViewCCorporate
Jun. 2012ViewCCorporate
DetailsTotal Round C1 View
Total of Funding Shown Above View
Notes
1The financing will be used...Read More →
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Detailed Business Description: Moda Operandi

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Background

In 2011, retail executive Aslaug Magnusdottir and Lauren Santo Domingo teamed up to co-found Modus operandi. Launched in New York in February of that year, Moda Operandi began to offer a place to access the full, unedited collections of top designers, months before they're available. Working at runway scenes across the globe, Modus Operandi employees document and recreate the styles exhibited by models, stylists, designers and their teams. As an online luxury goods retailer, Moda Operandi curates exclusive online designer trunkshows featuring ready-to-wear fashion, shoes, handbags, jewelry and accessories, with editorial showcasing of the latest looks from top designers.

Industry Background and Traditional Revenue Model

Throughout the year, top fashion designers host runway shows to advertise their new styles for the upcoming season. Millions of fashion-prone consumers tune into these shows, hoping to catch a glimpse of a promising trend. With the advent of social… Continue Reading →

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Supplemental Resources

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