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Zettics is a privately-held, venture capital backed telecommunications company that specializes in mobile internet usage measurement. Founded in 2008 by Michael "Luni" Libes and Sterling Wilson, Zettics headquarters are located in New York, New York. Zettics was formerly known as Mobile Intelligence Solutions, which was formed through a merger between Ground Truth and Umber Systems.
| Company Tags: | VC Backed |
| Year Founded: | 2008 |
| Formerly Named: | Ground Truth, Inc. Mobile Intelligence Solutions, Inc. Umber Systems, Inc. |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 1YR Employee Growth Rate: | View % |
| City: | New York |
| State/Province: | New York |
| Country: | United States |
| Websites: | www.groundtruth.com www.mobileintelligencesolutions.com www.umbersystems.com |
| Founders: | Michael Libes Sterling Wilson |
| Internet > Internet Services > Web Analytics |
| Technology > Mobile Technology > Mobile Software & Services |
| Technology > Mobile Technology > Other Mobile Technology |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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| * | Zettics fiscal year end: 12/31 |
| 1 | Mobile Intelligence Solutions, Inc. resulted... read more. |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Jul. 2011 | Completed | View1 | View | Acquisition Merger | View |
| 1 | Mobile Intelligence Solutions, Inc. is...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Jul. 2009 | View | A | Venture Capital | |
| Jul. 2009 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Apr. 2010 | View | B | Venture Capital | |
| Apr. 2010 | View | B | Private Equity & Venture Capital | |
| Apr. 2010 | View | B | Venture Capital | |
| Apr. 2010 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| Jul. 2011 | View | C | Venture Capital | |
| Jul. 2011 | View | C | Venture Capital | |
| Jul. 2011 | View | C | Venture Capital | |
| Jul. 2011 | View | C | Venture Capital | |
| Jul. 2011 | View | C | Corporate | |
| Details | Total Round C View | |||
| Total of Funding Shown Above View | ||||
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$99 Single Company AccessInstant Full Site-Wide AccessBusiness Overview
Mobile Intelligence Solutions is a mobile analytics and measurement provider to network carriers, advertisers and publishers. Mobile Intelligence Solutions has two divisions: A carrier analytics business that operates under the Umber brand (www.umbersystems.com), and a syndicated mobile market intelligence business that operates under the Ground Truth brand (www.groundtruth.com).
Mobile Intelligence Solutions gets data from partnerships with other companies, particularly network carriers as they are the owners of the largest concentration of data on mobile internet activity. Direct access to this data is controlled by the network carriers and the ability of Mobile Intelligence Solutions to acquire it is one of the company’s competitive advantages made possible only by the company management’s decades of combined experience and relationships in the mobile communications industry. While large traditional players in the mobile analytics space including… Continue Reading →
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