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Lockerz is a privately held online networking company based in Seattle, Washington in California. Lockerz is centered around the idea that influencers within a social network can become brand and content advocates and influence the behavior of their friends. As of the end of 2011, Lockerz passed the 19 million member mark globally. Lockerz primarily targets users between the ages of 13 and 30. Lockerz users can earn points and discounts on brands by sharing content on the site. Members also receive discounts after accumulating points -- what the company dubs Lockerz Pointz or "PTZ" -- for watching short videos with advertising Lockerz was founded in 2009 by Kathy Savitt, a former Amazon and American Eagle Outfitters exec, seeking to be the e-commerce homepage for teenagers and young adults.
| Company Tags: | VC Backed |
| Year Founded: | 2009 |
| Fiscal Year End: | 12/31 |
| 1YR Employee Growth Rate: | View % |
| 3YR Employee Growth Rate (CAGR): | View % |
| City: | Seattle |
| State/Province: | Washington |
| Country: | United States |
| Phone: | View |
| Fax: | View |
| Website: | www.lockerz.com |
| Subsidiaries: | |
| Founders: | Kathy Savitt |
| Technology |
| Internet > E-Commerce > Online Marketplaces |
| Internet > Internet Services > Social Media |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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| * | Lockerz Inc. fiscal year end: 12/31 |
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$99 Single Company AccessInstant Full Site-Wide AccessLockerz Inc. Total Employees: |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Jan. 2010 | Completed | View1 | View | Acquisition | View |
| Details | Jan. 2011 | Completed | View | View | Acquisition | View |
| Details | Apr. 2011 | Completed | View2 | View | Acquisition | View |
| Details | Sep. 2011 | Completed | View3 | View | Acquisition Asset Sale | View |
| Details | Dec. 2011 | Completed | View | View | Acquisition | View |
| Details | May. 2012 | Completed | View4 | View | Acquisition | View |
| Details | Sep. 2012 | Completed | View | View | Acquisition | View |
| 1 | TweetPhoto was known...Read More → |
| 2 | Pat Diven II was...Read More → |
| 3 | Acquisition was of...Read More → |
| 4 | The acquisition includes a partnership...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Nov. 2009 | View | Seed | Angel / Individual | |
| Details | Total Round Seed View | |||
| Jul. 2010 | View | B | Private Equity & Venture Capital | |
| Details | Total Round B View | |||
| Jul. 2011 | View | B-2 | Private Equity & Venture Capital | |
| Jul. 2011 | View | B-2 | Corporate | |
| Jul. 2011 | View | B-2 | Angel / Individual | |
| Details | Total Round B-22 View | |||
| Aug. 2011 | View | C | Venture Capital | |
| Aug. 2011 | View | C | Private Equity & Venture Capital | |
| Aug. 2011 | View | C | Corporate | |
| Aug. 2011 | View | C | Angel / Individual | |
| Details | Total Round C3 View | |||
| Oct. 2012 | View | Venture Financing | Private Equity & Venture Capital | |
| Oct. 2012 | View | Venture Financing | Corporate | |
| Oct. 2012 | View | Venture Financing | Corporate | |
| Oct. 2012 | View | Venture Financing | Venture Capital | |
| Details | Total Round Venture Financing View | |||
| Total of Funding Shown Above View | ||||
| 1 | sFund L.P. is...Read More → |
| 2 | John Doerr of Kleiner...Read More → |
| 3 | The first $30 million...Read More → |
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$99 Single Company AccessInstant Full Site-Wide AccessLockerz Business Model
Lockerz LLC is a privately-held, venture-backed social e-commerce company that caters to "Generation Z" (men and women ages 13 to 30). An invitation-only site, Lockerz allows members to earn points ("Pointz") by answering daily questions, watching videos, listening to music, inviting their friends to join, buying their favorite brands, and purchasing digital assets. In return, it offers discounts information on various products, such as clothing and accessories, electronics, movies, music, video games, and home decors.
Lockerz Revenue
Lockerz generates revenue from three primary sources: its e-commerce business, advertising, and its subsidiaries, many of whom generate significant revenue on their own. For instance, Lockerz subsidiary AddtoAny announced seven-figure revenue for 2012. Lockerz's e-commerce business experiences variable (and significant) revenue losses due to its business model of discounting goods based on a user's points. Lockerz began… Continue Reading →
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| Private Companies | 209,259 |
| Private Investors | 12,039 |
| Private M&A Deals | 43,216 |
| VC/Funding Rounds | 36,145 |
| Total Data Points | 95,786,176 |
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