LifeLock, Inc.

LifeLock, Inc. is a publicly traded company as of October 2012.
Below is PrivCo's archived report for LifeLock, Inc.

Business Summary

LifeLock, Inc. is a privately-held, venture capital backed identity theft protection services company. The identity theft protection company generates revenues by selling monthly and annual subscriptions to its services. LifeLock sells its services to consumers. The venture capital backed firm's services include identity alert systems, fraud detection systems, and fraud monitoring systems solutions. In addition, a LifeLock subscription insures its customers for a limited amount of expenses associated with an identity theft, including up to $10,000 for a fraudulent withdrawl and $2,500 per day of travel expenses associated with an identity theft. These reimbursements are subject to many conditions, and LifeLock has been the subject of scrutiny and penalty from the FCC. LifeLock was founded in 2005 by Todd Davis and Robert Maynard Jr. and is based in Tempe, Arizona.

Jump to LifeLock, Inc.: Detailed Business Description for more details on LifeLock, Inc. products and services, financial structure, LifeLock, Inc. major business events, and more.

Recent News, Updates, and Analysis

Overview & Corporate Organization

Basic Information

Company Tags:PE Backed
VC Backed
Year Founded:2005
Fiscal Year End:12/31
1YR Revenue Growth Rate:View %
3YR Revenue Growth Rate (CAGR):View %
1YR Employee Growth Rate:View %
3YR Employee Growth Rate (CAGR):View %
City:Tempe
State/Province:Arizona
Country:United States
Phone:View
Fax:View
Website:www.lifelock.com

Corporate Organization

Brands:
LifeLock
LifeLock Credit Score Manager
LifeLock Ultimate
Founders:
Robert Maynard Jr.
Todd Davis

Industry Information

Industry Codes

PICS™:1303210™, 1501302™, 1501311
NAICS:View
SIC:View

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Charts, Financials, and Statistics (Table Format)

Below are LifeLock, Inc. financials and other business metrics displayed in table format.
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Income Statement201220112010200920082007
Revenues ViewViewViewViewView
Cost of Goods Sold (Cost of Sales) ViewViewViewViewView
Gross Profit ViewViewViewViewView
Total Expenses ViewViewViewViewView
Operating Income (Loss) ViewViewViewViewView
Net Income (Loss) ViewViewViewViewView
Balance Sheet201220112010200920082007
Current Assets ViewView   
Cash and Cash Equivalents ViewViewViewViewView
Property, Plant and Equipment ViewViewViewViewView
Total Assets ViewViewViewViewView
Current Liabilities ViewView   
Long Term Debt ViewViewViewViewView
Total Liabilities ViewView   
Stockholders Equity ViewView   
Cash Flow Statement201220112010200920082007
Cash Flow From Operating Activities ViewViewView  
Cash Flow From Investing Activities ViewViewView  
Payments for Property and Equipment ViewViewView  
Cash Flow From Financing Activities ViewViewView  
Total Cash Flow (Net Change in Cash) ViewViewView  
Employee Figures201220112010200920082007
Total EmployeesViewViewViewViewView 
Productivity (Revenue/Employee) ViewViewViewView 
Secondary Market Trading Activity11/08/10
Implied Company ValuationView
Share ClassView
Stock PriceView1
Notes
Financial Notes:
*LifeLock, Inc. fiscal year end: 12/31
1Multiple transactions took place on... read more.
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Charts, Financials, and Statistics (Graphs)

Below are LifeLock, Inc. financials and other business metrics displayed in table format.
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LifeLock, Inc. Revenues ($ MM):
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LifeLock, Inc. Cost of Goods Sold (Cost of Sales) ($ MM):
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LifeLock, Inc. Gross Profit ($ MM):
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LifeLock, Inc. Total Expenses ($ MM):
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LifeLock, Inc. Operating Income (Loss) ($ MM):
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LifeLock, Inc. Net Income (Loss) ($ MM):
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LifeLock, Inc. Current Assets ($ MM):
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LifeLock, Inc. Cash and Cash Equivalents ($ MM):
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LifeLock, Inc. Property, Plant and Equipment ($ MM):
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LifeLock, Inc. Total Assets ($ MM):
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LifeLock, Inc. Current Liabilities ($ MM):
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LifeLock, Inc. Long Term Debt ($ MM):
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LifeLock, Inc. Total Liabilities ($ MM):
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LifeLock, Inc. Stockholders Equity ($ MM):
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LifeLock, Inc. Cash Flow From Operating Activities ($ MM):
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LifeLock, Inc. Cash Flow From Investing Activities ($ MM):
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LifeLock, Inc. Payments for Property and Equipment ($ MM):
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LifeLock, Inc. Cash Flow From Financing Activities ($ MM):
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LifeLock, Inc. Total Cash Flow (Net Change in Cash) ($ MM):
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LifeLock, Inc. Total Employees:
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LifeLock, Inc. Productivity (Revenue/Employee) ($):
(Revenue Per Employee, Displayed as graph)

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Mergers & Acquisitions

PrivCo's M&A Activity table for LifeLock, Inc. displays the mergers and acquisitions involving LifeLock, Inc., for example if LifeLock, Inc. acquired or was acquired by another entity, any leveraged buyout (LBO), etc.
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DateStatusTargetBuyerDeal TypePrice
DetailsMar. 2012CompletedView1ViewAcquisitionView
Notes
1LifeLock used equity from...Read More →
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VC/Funding Activity

PrivCo's VC/Funding Activity table for LifeLock, Inc. displays the venture capital rounds, angel investments, debt or other funding raised by LifeLock, Inc..
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DateInvestorRoundInvestor Type
Nov. 2006ViewAVenture Capital
DetailsTotal Round A View
May. 2007ViewBPrivate Equity & Venture Capital
May. 2007ViewBVenture Capital
May. 2007ViewBVenture Capital
May. 2007ViewBAngel / Individual
DetailsTotal Round B View
Jan. 2008ViewCCorporate
Jan. 2008ViewCVenture Capital
Jan. 2008ViewCPrivate Equity & Venture Capital
Jan. 2008ViewCAngel / Individual
Jan. 2008ViewCAngel / Individual
DetailsTotal Round C View
Jun. 2009ViewDPrivate Equity & Venture Capital
DetailsTotal Round D View
May. 2010ViewOtherVenture Capital
May. 2010ViewOtherPrivate Equity
May. 2010ViewOtherPrivate Equity & Venture Capital
May. 2010ViewOtherPrivate Equity
DetailsTotal Round Other View
Mar. 2012ViewEVenture Capital
Mar. 2012ViewEInvestment Banking Firm
Mar. 2012ViewEPrivate Equity & Venture Capital
Mar. 2012ViewECorporate
Mar. 2012ViewEPrivate Equity
Mar. 2012ViewEVenture Capital
DetailsTotal Round E1 View
Total of Funding Shown Above View
Notes
1A majority of the proceeds...Read More →
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Public / Private History (PPH™)

Many private companies were once public or have attempted to go public in the past. Since mapping a private company's Public/Private History (PPH)™ can often be complicated and take time, we've created PrivCo's Public/Private History (PPH)™ Table to assist.
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DateDeal TypeActionResulting StatusValuationAmount RaisedPublic Ticker
DetailsOct. 2012ViewViewView1ViewViewView
Notes
1Offering 15,700,000 shares at $9...Read More →
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Detailed Business Description: LifeLock, Inc.

PrivCo's Detailed Business Description explains the business operations, products and services, financial structure, and major business milestones of LifeLock, Inc. The first portion of PrivCo's Detailed Business Description is displayed below, free to view to non-subscribers.
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Revenues

LifeLock's revenues come from its customer's subscription fees. Its basic LifeLock product costs $10/month or $110/year, and its LifeLock Ultimate product costs $275/year.

Expenses

LifeLock's primary expense comes from insuring its customers. The company's financial success, given enough demand for its product, comes from pricing its product at a level so that the aggregate user subscription fees more than cover the cost of reimbursing those users who do experience identity theft. Because the company's identity theft services (monitoring and alerts) are mainly electronic, LifeLock's premium services do not cost the firm much marginal expense. In addition, LifeLock's "$1M Identity Theft Service Guarantee" only covers litigation-related expenses. Because LifeLock has an in-house legal team, this offering is mostly a gimmick.

Penalty for Deceptive Business Practices

To gain its customers' trust, LifeLock's CEO, Todd Davis, advertised his social security number on the… Continue Reading →

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Exhibits

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Supplemental Resources

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