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Kiip, Inc.
Business Summary
Kiip is a privately-held, venture capital backed gaming technology company. Founded in 2010 by Brian Wong, Amadeus Demarzi, and Courtney Guertin, Kiip is headquartered in San Francisco, California.
Overview & Corporate Organization
Basic Information
| Company Tags: | VC Backed |
| Year Founded: | 2010 |
| Fiscal Year End: | 12/31 |
| City: | San Francisco |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.kiip.me |
Corporate Organization
| Founders: | Brian Wong |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Technology > Mobile Technology > Other Mobile Technology |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Financial Notes: | |
| * | Kiip, Inc. fiscal year end: 12/31 |
VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Oct. 2010 | View | Angel | Venture Capital | |
| Oct. 2010 | View | Angel | Angel / Individual | |
| Oct. 2010 | View | Angel | Private Equity & Venture Capital | |
| Details | Total Round Angel View | |||
| Apr. 2011 | View | A | Venture Capital | |
| Apr. 2011 | View | A | Venture Capital | |
| Apr. 2011 | View | A | Venture Capital | |
| Apr. 2011 | View | A | Venture Capital | |
| Apr. 2011 | View | A | Venture Capital | |
| Apr. 2011 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Venture Capital | |
| Jul. 2012 | View | B | Business Incubator / SBDC | |
| Jul. 2012 | View | B | Corporate | |
| Details | Total Round B View | |||
| Jan. 2013 | View | Venture Financing | Corporate | |
| Details | Total Round Venture Financing View | |||
| Total of Funding Shown Above View | ||||
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Detailed Business Description: Kiip, Inc.
Company Overview
Kiip is a privately held, venture capital funded gaming technology company founded by Brian Wong Amadeus Demarzi, and Courtney Guertin in 2010 and headquartered in San Francisco, California. The company provides advertising services for organizations, leveraging the use of mobile gaming apps to make their advertising more effective.
The general business model of Kiip involves providing tangible rewards for gamers during moments of achievement, such as reaching a score milestone or leveling up in a game. The rewards include prizes related to the game - for example, when a person runs 10 miles in a game, they will be rewarded with a free Propel drink reward they can redeem to receive an actual gift.
Kiip has attributed the success of its advertising techniques to the act of associated brands with emotion. By providing a reward for a certain brand immediately following an achievement in a game, Kiip facilitates the involvement of emotion to their ads. The company’s… Continue Reading →
Supplemental Resources
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