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Kiip, Inc.

Private Company Ticker Symbol™: (KIIPINP)

Business Summary

Kiip is a privately-held, venture capital backed gaming technology company. Founded in 2010 by Brian Wong, Amadeus Demarzi, and Courtney Guertin, Kiip is headquartered in San Francisco, California.

Jump to Kiip, Inc.: Detailed Business Description for more details on Kiip, Inc. products and services, financial structure, Kiip, Inc. major business events, and more.

Overview & Corporate Organization

Basic Information

Company Tags:VC Backed
Year Founded:2010
Fiscal Year End:12/31
City:San Francisco
State/Province:California
Country:United States
Phone:View
Website:www.kiip.me

Corporate Organization

Founders:
Brian Wong

Industry Information

Industry Codes

PICS™:1500799
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Technology > Mobile Technology > Other Mobile Technology

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Charts, Financials, and Statistics (Table Format)

Below are Kiip, Inc. financials and other business metrics displayed in table format.
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Income Statement2012
RevenuesView
Employee Figures2012
Total EmployeesView
Productivity (Revenue/Employee)View
Notes
Financial Notes:
*Kiip, Inc. fiscal year end: 12/31
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VC/Funding Activity

PrivCo's VC/Funding Activity table for Kiip, Inc. displays the venture capital rounds, angel investments, debt or other funding raised by Kiip, Inc..
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DateInvestorRoundInvestor Type
Oct. 2010ViewAngel Venture Capital
Oct. 2010ViewAngel Angel / Individual
Oct. 2010ViewAngel Private Equity & Venture Capital
DetailsTotal Round Angel View
Apr. 2011ViewAVenture Capital
Apr. 2011ViewAVenture Capital
Apr. 2011ViewAVenture Capital
Apr. 2011ViewAVenture Capital
Apr. 2011ViewAVenture Capital
Apr. 2011ViewAVenture Capital
DetailsTotal Round A View
Jul. 2012ViewBVenture Capital
Jul. 2012ViewBVenture Capital
Jul. 2012ViewBVenture Capital
Jul. 2012ViewBBusiness Incubator / SBDC
Jul. 2012ViewBCorporate
DetailsTotal Round B View
Jan. 2013ViewVenture FinancingCorporate
DetailsTotal Round Venture Financing View
Total of Funding Shown Above View

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Detailed Business Description: Kiip, Inc.

PrivCo's Detailed Business Description explains the business operations, products and services, financial structure, and major business milestones of Kiip, Inc. The first portion of PrivCo's Detailed Business Description is displayed below, free to view to non-subscribers.
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Company Overview

Kiip is a privately held, venture capital funded gaming technology company founded by Brian Wong Amadeus Demarzi, and Courtney Guertin in 2010 and headquartered in San Francisco, California. The company provides advertising services for organizations, leveraging the use of mobile gaming apps to make their advertising more effective.

The general business model of Kiip involves providing tangible rewards for gamers during moments of achievement, such as reaching a score milestone or leveling up in a game. The rewards include prizes related to the game - for example, when a person runs 10 miles in a game, they will be rewarded with a free Propel drink reward they can redeem to receive an actual gift.

Kiip has attributed the success of its advertising techniques to the act of associated brands with emotion. By providing a reward for a certain brand immediately following an achievement in a game, Kiip facilitates the involvement of emotion to their ads. The company’s… Continue Reading →





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Supplemental Resources

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