Revenues

Involver operates on a freemium model, where a small portion of users drive most of the company's revenues. Most users opt for Involver's free social media tools. These tools come with less features and support, prompting serious marketers to eventually scale up their marketing product with Involver as their business grows. However, most of the "brands" (clients) that Involver works with may not need the added features that come with higher subscription prices. Consequently, Involver's big name clients are most important to the growth of its business.

Competitive Edge

Customization

Involver's SML product is a code that marketers can edit to tailor an application to their need. This allows brands to differentiate themselves from other brands using the Involver product. It also differentiates brands from companies using other social media marketing tools that are less customizable.

On the other hand, SML may not be suited for marketing or social media managers who lack… Continue Reading →